Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Sample Statement of Purpose for MS Mechanical Engineering I wish to pursue a career in research that involves creative thinking‚ challenging problems and is also relevant to the industry in particular and society in general. My keen interest in Manufacturing and Design field accompanied by good analytical skills‚ problem solving capabilities and visualization which are the heart and core of research have prompted me to go in for graduate studies. As a child‚ I was always intrigued by the working
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Name : keshav surivarapu Intake : Fall 2013 Program : Masters in Electrical Engineering STATEMENT OF PURPOSE My vision of self-actualization is a career in research‚ centered on the exciting and inspiring field of Electronics and Communication Engineering. With a far-reaching impact on the society at large‚ E.C.E amalgamates the intellectual challenges involved in the quest for new technological frontiers with creative prowess as well. My innate scientific temper and fascination for this
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An insight into corporate culture & its role in promoting efficiency in a global economy Liandri Boonzaier Matrikel nr: 2585923 Theory of the Firm Porf. Dr. Christian Cordes 1 INDEX 1. Introduction……………………………………………………………………Page 3 2. Important elements of Edgar Schein’s theory on corporate culture 2.1 Definition of corporate culture………………………………………..Page 3 2.2 Levels of corporate culture…………………………………………....Page 3 2.3 Origins of organizational culture……………………………………..Page 4 2.4 Strength of organizational
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this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
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these‚ there are hidden realities that would surprise one. Even services such as corporate hospitality come under this understanding because of the fact it masks the relationship of companies and their clients. Though it boosts productivity and promotes better relationships it is nevertheless a means of covering up failures and misunderstandings and promotes closeness between companies and clients. In discussing corporate hospitality‚ one can assert that its importance is immense because of the fact
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next part of our presentations. In this part‚ I will analyze the real situation of the corperate entertainment in Vietnam in recent years. 1.general situation in Vietnam In Vietnam‚ corporate entertainment is more and more developing thanks to fast industrization and modernization in recent years. The form of corporate entertainment first came to Vietnam in 1990‚ but only in the last two years has it seen strong development. It can be comprised such as Meetings‚ Incentives‚ Conferences‚ or Conventions
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brainstormed in 1947. It was intended to be used for military purposes as a way of supplying troops with more advanced forms of communications. From 1947 till about 1979 several different forms of broadcasting technology emerged. The United States began to develop the AMPS (Advanced Mobile Phone Service) network‚ while European countries were developing their own forms of communication. 1.2 History of GSM Technology Europeans quickly realized the disadvantages of each European country operating on their
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platform should have an international perspective and be aware of the realities of different international markets. In that sense‚ having a management background both academically and professionally (as I was involved in some managerial job in some corporate house during my bachelor time) which has exposed me to different continents‚ peoples‚ cultures‚ and languages. As a native of Nepal which is part of the low growing South Asian market‚ I am familiar with the increasingly important markets of this
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MGMT611: Strategy Natalya Vinokurova Corporate Strategy Session 15 1 Corporate Scope Corporate center Division A in industry a Division B in industry b Division C in industry c Division D in industry d – The average U.S. Fortune 500 company operates in four different industries – Diversification is even more prominent in other parts of the world • Grupos‚ chaebol‚ business houses‚ keiretsu‚ and so on – Poor corporate strategy is common “Excite‚ one of the leading Internet services
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