MODULE: PEOPLE MANAGEMENT – INDIVIDUAL ASSIGNMENT A. LEARNING OUTCOMES 1. Demonstrate knowledge and understanding of the established concepts and practices which shape the management of people in work organizations. 2. Communicate effectively information and arguments‚ principally in written form. B. QUESTIONS Choose ONE (1) of the following questions and write your answer in not more than 1‚500 words. This individual assignment represents 50% of the total marks for this module. Question
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to one of its biggest clients‚ the fault in the television set caused it to explode damaging ABC’s business premises and destroying ABC’s DVD player which was attached to the television set. Fortunately‚ no one was injured. Does ABC have an action(s) against X Ltd for damages? Explain fully. QUESTION Nutt & Bolt Pty Ltd operates a retail hardware store in Caulfield. Mr Nutt and Ms Bolt are the directors. Nutt is the managing director. He manages the retail store‚ while Bolt looks after the
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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What is Marketing? What is marketing? If you were to have asked me that question before I started this class‚ I would have likely answered that marketing is “advertising and selling products”. I now realize that advertising and selling makes up only a portion of marketing and that there are other components as well. Listed below are other components in marketing: • Identifying and understanding customer’s wants and needs • Understanding the marketplace • Customer-driven marketing strategy
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SWOT S * Unique‚ unpopular‚ perspective type of tour especially in Vietnam * New services‚ activities held up: some agricultural activities‚ cooking traditional foods‚ visiting the craft village and doing charity... * Active‚ enthusiatic‚ well-educated employees | W * New company‚ low reputation‚ small scale due to limited capital * Place: far from central area‚ having some difficulties in finding the suitable place * The tour may takes much time to travel among tourist destinations
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Sainsbury’s In Activity 1 I will be looking at Sainsbury’s in Warren Heath. Sainsbury’s in Warren Heath is a local store to many people and is one of 3 J Sainsbury PLC stores in Ipswich and is run from the Sainsbury’s headquarters in London. J Sainsbury PLC has 3 main competitors‚ Tesco with 29.1% of the market‚ Asda with 16.8% of the market and Morrison’s with 11.3% of the market. Sainsbury’s PLC is a public limited company which means that the company has its own identity in law and the CEO‚ who
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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MARKETING APPLICATIONS OF INTERNET MARKETING Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Organizations can use online communications such as their websites‚ third-party websites and email marketing as means of: • An advertising medium. For example‚ BP plc and its subsidiary companies‚ such as Castrol Limited‚ uses large-format display or interactive ads on media sites to create awareness of brands and products such as fuels
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1 INTRODUCTION: Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto‚ California‚ United States. It provides hardware‚ software and services to consumers‚ small- and medium-sized businesses (SMBs) and large enterprises‚ including customers in the government‚ health and education sectors. The company was founded in a one-car garage in Palo Alto by William "Bill" Redington Hewlett and Dave Packard. HP is the world’s leading
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