market size for Coracle? Is the first year goal of $1.5M sales reasonable? Ans. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water parks‚ that are served by other clarifiers like the Kailan MW produced by Soren Chemicals. Very small quantities of Kailan MW are sufficient to treat large volumes of water but it is unsuitable for smaller-scale applications such as residential pools due to the
Premium Marketing Revenue Pool
Soren Chemicals 1. What is the addressable market size for Coracle? Is the first year goal of $1.5 million sales reasonable? (10 points) 2. Why is Soren struggling to sell Coracle? (10 points) 3. What is the highest price Soren can set for Coracle? (7 points) 4. What action plan do you recommend for Coracle? (13 points) Q1. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water
Premium Marketing Pool
Soren Chemical Why is the New Swimming Pool Product Sinking Company Background * Founded in 1942 by Timothy Soren * Sell : * Industrial-strength cleaning solutions * Industrial chemical for lubricants and fuels * Chemical solution for treating drinking water and wastewater. * 350 products line * 2006 revenue is $450 million. Product Background * Kailan MW Flocculants. (Clarifier) * Flocculants can be thought as chemical nets that works in water
Premium Marketing Consumer protection Consumer
Soren Chemical Case Study Position Statement The main problem‚ as depicted within the case study‚ is the significantly low sales of Soren Chemical’s new product‚ Coracle. Since the sales of the new product were way below what Jen Moritz had anticipated‚ it is apparent that the new product had registered poor performance in the market. The company needs to employ effective market strategies through which it would increase the number of Coracle units‚ which would sold in the subsequent financial
Premium Marketing
Soren Chemical: Why is the New Swimming Pool Product Sinking? Case Study Analysis Submitted by Group Introduction Soren Chemicals was founded in 1942 by Timothy Soren to sell industrial-strength cleaning solutions. Since then‚ the company had expanded its focus to include industrial chemicals for lubricants and fuels‚ as well as a range of chemical solutions for treating drinking water and wastewater. Historically‚ Soren Chemical had concentrated on business-to-business sales and placed little
Premium Marketing Swimming pool
Soren Chemical Case Analysis Jaimie DeVries Mark Lesko Katherine Milliken Lori Quintavalle Florida Atlantic University Advanced Marketing Management – MAR 6815 – Online – Fall 2010 Dr. Gopalkrishnan Iyer October 25‚ 2010 Problem Statement Soren Chemical produces industrial strength chemicals‚ cleaning solutions‚ and chemical solutions for treating water. Since it’s founding in 1942‚ Soren has operated as a business-to-business company. They have recently introduced Coracle
Premium Marketing
clarifier. Company overview Soren chemical’s was basically a B2B concentrated business‚ which include more than 350 products‚ basically serving the large recreational water bodies and drinking and waste water. Being a B-to-B enterprise Soren never concentrated on branding of its products and creating the customer awareness‚ however they tried developing brands for products that had potential in consumer market‚ but had little success. Distribution Network of Soren Soren generally sold its products
Premium Marketing Price Retailing
Nivitchanyong ID25VE37 Individual analysis of Soren Chemical Case Analysis May 18‚ 2014 Situation Analysis Soren Chemical founded in 1942 to sell industrial-strength cleaning solutions. In 2006‚ the Soren Chemical product line included over 350 products‚ and company revenues were $450 million. Historically‚ Soren Chemical had concentrated on business-to-business sales and placed little emphasis on creating consumer awareness of its products. However‚ in 2002‚ Soren start to developing brands for products
Premium Marketing
commitment (including no-harm agreement where applicable) Tragedy struck a small west Texas town Saturday when beloved Lubbock Christian School (LCU) superintendent‚ Peter Dahlstrom‚ accidentally shot and killed his nine year old granddaughter‚ Soren‚ while rabbit hunting on the family farm. The entire community has been shocked by this tragedy and the effects of the incident will be felt in the community for some time. Many people in the community will benefit from crisis intervention techniques
Premium Grief Education School
Soren Kierkegaard – A Core Theme Friendly Overview Our exploration of existentialism began by tracing out some indications of its philosophical background. We identified a shift in philosophical perspective in the outlook of Brentano and traced out the methodological background to existentialism in phenomenology and the analytical method characteristic of the phenomenological approach developed by Husserl and Heidegger. We then moved on to begin our examination of the intellectual and ideological
Premium Existentialism Philosophy Søren Kierkegaard