addressable market size for Coracle? Is the first year goal of $1.5M sales reasonable? Ans. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water parks‚ that are served by other clarifiers like the Kailan MW produced by Soren Chemicals. Very small quantities of Kailan MW are sufficient to treat large volumes of water but it is unsuitable for smaller-scale applications such as residential pools
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Soren Chemical Why is the New Swimming Pool Product Sinking Company Background * Founded in 1942 by Timothy Soren * Sell : * Industrial-strength cleaning solutions * Industrial chemical for lubricants and fuels * Chemical solution for treating drinking water and wastewater. * 350 products line * 2006 revenue is $450 million. Product Background * Kailan MW Flocculants. (Clarifier) * Flocculants can be thought as chemical nets that works in water
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Soren Chemical: Why is the New Swimming Pool Product Sinking? Case Study Analysis Submitted by Group Introduction Soren Chemicals was founded in 1942 by Timothy Soren to sell industrial-strength cleaning solutions. Since then‚ the company had expanded its focus to include industrial chemicals for lubricants and fuels‚ as well as a range of chemical solutions for treating drinking water and wastewater. Historically‚ Soren Chemical had concentrated on business-to-business sales and placed little
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Soren Chemicals 1. What is the addressable market size for Coracle? Is the first year goal of $1.5 million sales reasonable? (10 points) 2. Why is Soren struggling to sell Coracle? (10 points) 3. What is the highest price Soren can set for Coracle? (7 points) 4. What action plan do you recommend for Coracle? (13 points) Q1. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water
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Soren Kierkegaard – A Core Theme Friendly Overview Our exploration of existentialism began by tracing out some indications of its philosophical background. We identified a shift in philosophical perspective in the outlook of Brentano and traced out the methodological background to existentialism in phenomenology and the analytical method characteristic of the phenomenological approach developed by Husserl and Heidegger. We then moved on to begin our examination of the intellectual and ideological
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Chapter 16: Soren Kierkegaard’s Repetition Brief Biography * Soren Kierkegaard was born on May 15‚ 1813 in Copenhagen‚ Denmark. * 7th child of a wealthy businessman. * His father had special philosophical interests which had great impact on him * He was also a bright student who learned to read Hebrew‚ Greek‚Latin‚German and French at the age of 17. * His philosophy‚ which he called existentialism‚ practically applied to an examined life as opposed to the works of Georg Wilhelm
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In Soren Kierkegaard’s Fear and Trembling‚ the biblical story of Abraham is retold with four different viewpoints‚ to narrow on the religious and the ethical. The Religious is that stage of life when the individual is found to be in “an absolute relation with the absolute”‚ and the ethical being the “expression of the universal‚ where all actions are done publicly and for the common good.“ Kierkegaard writes that Abraham killing Isaac is ethically wrong‚ but religiously right. But the point that
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The Concept of Anxiety by Soren Kierkegaard I agree with Kierkegaard when he says that anxiety is not itself sin‚ but is the natural reaction of the soul when faced with the vast abyss of freedom. Kierkegaard addresses one issue that makes us human and that makes our existence real and meaningful‚ namely anxiety. It is important to distinguish between fear and anxiety in such that fear is focused on an actual threat in the environment and anxiety is precisely not focused and not in our actual
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The writer Soren Kierkegaard’s presents us with “Either/ or” an intense argument between two very different ways of life‚ the aesthetic and the ethical. Part Two presents us with an ethical Judge William tries to persuade the writer of the first part A to surrender his empty aesthetic life in substitute it for a more meaningful life‚ the life of ethicist. The clear difference between living an aesthete and the ethicist life‚ according to the judge is the ability the one posse to make a choice. According
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Soren Chemical Case Analysis Jaimie DeVries Mark Lesko Katherine Milliken Lori Quintavalle Florida Atlantic University Advanced Marketing Management – MAR 6815 – Online – Fall 2010 Dr. Gopalkrishnan Iyer October 25‚ 2010 Problem Statement Soren Chemical produces industrial strength chemicals‚ cleaning solutions‚ and chemical solutions for treating water. Since it’s founding in 1942‚ Soren has operated as a business-to-business company. They have recently introduced Coracle
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