Digital marketing strategy Lecture 6 1 What is an E-marketing strategy? • What is strategy? – “Defines how we will meet our objectives” – “Sets allocation of resources to meet goals” – “Selects preferred strategic options to compete within a market” – “Provides a long-term plan for the development of the organisation” 2 E-marketing strategy essentials E-marketing strategy is a channel marketing strategy • It defines how a company should set channel-specific objectives
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environmental analysis‚ The analysis is there to help you understand the current situation of the organisation. By understanding the current situation it will help inform and justify the marketing decisions you go on to develop through a marketing plan. SOSTAC is a planning process: situation analysis: this is your audit in marketing terms objectives: this is your marketing objectives strategy: this is your international marketing strategy tactics: this is your marketing mix and looking at ways in
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SOCIAL MEDIA & COMMUNITY PARTICIPATION IN E-CUSTOMER RELATIONSHIP MANAGEMENT Dea Damgaard Madsen 19-11-1989 dema12ac@cbs.dk 2012 Fall Internet Marketing HA-DAT_INM Ravi Vatrapu 1 Introduction Research Question: 3 4 Theoretical Framework: e-CRM Social CRM (sCRM) User Generated Content Social Media Marketing Online Community Affiliate marketing 4 4 5 5 6 7 8 Methodology Results of Analysis iPhoneluppen.dk iPhoneluppens’ Facebook 8 8 8 10 Discussion: Conclusion Table
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Chapter 1 - Introduction to e-marketing Prof. Noel M. Teves Lesson Objectives Outline the use of SOSTAC® Describe the difference between e-commerce‚ e-business and e-marketing Understand the types of online presence in the market Describe the e-marketing 5S’s SOSTAC® Is a simple planning system covering Situation Analysis‚ Objectives‚ Strategy‚ Tactics‚ Action and Control. Created by P.R. Smith in 1993 TYPES OF ONLINE PRESENCE When assessing the relevance and potential of e-marketing
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partners. They understand the importance of customer service and plan to launch an improved online service to members shortly. 2. Strengths and Weaknesses of the digital planning process The digital marketing plan has been outlined using the SOSTAC framework focusing on improving the customer services provision. However there are both advantages and disadvantages in process which the company needs to be aware of‚ in order to deliver a successful campaign. Strengths: The process has a
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Contents Acknowledgements Introduction Methodology {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Appendix Acknowledgements I would like to Thank Frances Smith and all the ladies at Invest Northern Ireland for all of their help and support throughout the
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Metrics The data is analysed and action points are generated. Ultimately‚ the purpose is to make data driven decisions on what to implement and optimize in the online marketing mix. Analysis Action points Control Online strategy model SOSTAC Chaffey & Smith (2008) Situation analysis Demand-‚ competitor-‚ intermediary analysis‚ internal marketing audit‚ (SW)OT‚ SLEPT/PEST Chaffey (2007) Internet and industry structure Porter (2001) Demand analysis Online resources
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We need to develop and maintain a Customer-centric approach by tailoring our digital marketing strategy to target our segments and build loyalty amongst our customers. To structure and plan our digital marketing strategy we are going to use the SOSTAC model used by blue chip companies around the world. We have undertaken a SWOT analysis and a PEST analysis in order to provide us with an overview of the company our competitors and the external environment. Situation analysis SWOT analysis
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Marketing & Operations Strategy Business Report 1.0 INTRODUCTION This report proposes to discuss the current marketing and operations strategies utilised by the Dangote Group of Nigeria - in order to deliver sustainable customer value to consumers within Nigerian market. This sustainable customer value is delivered in an attempt to ensure the safety of market share‚ and increase the profitability and revenue of the existing organisation. This report will also investigate Dangote’s ability
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1 History In 1958‚ Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ’Pizza Hut ’ was born! Fifteen years later‚ we opened the first UK restaurant and since then we ’ve become the biggest Pizza Company on the planet! (http://pizzahut.co.uk/restaurants/our-history.aspx) Task 1 Organizational Culture: “A set of understanding or meaning shared by a group
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