Journal of Macromarketing http://jmk.sagepub.com/ The Sustainability of ’ ’Sustainable Consumption ’ ’ Paddy Dolan Journal of Macromarketing 2002 22: 170 DOI: 10.1177/0276146702238220 The online version of this article can be found at: http://jmk.sagepub.com/content/22/2/170 Published by: http://www.sagepublications.com On behalf of: Macromarketing Society Additional services and information for Journal of Macromarketing can be found at: Email Alerts: http://jmk.sagepub.com/cgi/alerts
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Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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Journalism Studies‚ Volume 1‚ Number 2‚ 2000‚ pp. 303–321 Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project JAMES E. GRUNIG AND LARISSA A. GRUNIG University of Maryland‚ USA ABSTRACT This article establishes the case for public relations as a critical component of an organization’s strategic management processes and of the subsequent strategic management of public relations in an effective organization
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Getting Less for More: Economic Evaluation in the Social Welfare Field Tom Sefton Contents Introduction............................................................................................................................ 1 What is economic evaluation? .............................................................................................. 2 Approaches to quantitative evaluation ............................................................................... 5 Evaluation issues in
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A. DEFINITION Definition of ’Central Bank’ The entity responsible for overseeing the monetary system for a nation (or group of nations). Central banks have a wide range of responsibilities‚ from overseeing monetary policy to implementing specific goals such as currency stability‚ low inflation and full employment. Central banks also generally issue currency‚ function as the bank of the government‚ regulate the credit system‚ oversee commercial banks‚ manage exchange reserves and act as a lender
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33 The General Crisis of the European Economy in the 17th Century IN THIS ARTICLE I WISH TO SUGGEST THAT THE EUROPEAN ECONOMY passed through a " general crisis " during the 17th century‚ the last phase of the general transition from a feudal to a capitalist economy. Since 1300 or so‚ when something dearly began to go seriously wrong with European feudal society1 there have been several occasions when parts of Europe trembled on the brink of capitalism. There is a taste of " bourgeois
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Level 7 Diploma in Management Studies Advanced Professional Development Level 7 Diploma in Management Studies Advanced Professional Development Contents Introduction 5 Part 1 – Methods to Improve Personal and Professional Skills 7 Management Development Techniques 7 Coaching 12 Mentoring 15 Counseling 17 Stress Management 19 Leadership 24 Management Styles 30 Professional Bodies 35
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Report: P422 Internship Report August-December 2009 At Faunagua‚ Bolivia Student Program Department WUR supervisor Practical supervisor Amber Beerman (851022044080) MSc. Biology‚ Wageningen University and Research centre Aquatic Ecology and Water Quality Management Dr. Ir. E.T.H.M. Peeters Dr. P. Van Damme (director Faunagua) Acknowledgement I Acknowledgement First I would like to thank Dr. P. van Damme‚ the director of Faunagua‚ for giving me the opportunity to do an internship
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Labor Unions: Aging Dinosaur or Sleeping Giant? The Labor Movement and Unionism Background and Brief History Higher wages! Shorter workdays! Better working conditions! These famous words echoed throughout the United States beginning in ô1790 with the skilled craftsmenö (Dessler‚ 1997‚ p. 544). For the last two-hundred years‚ workers of all trades have been fighting for their rights and ôseeking methods of improving their living standards‚ working conditions‚ and job securityö (Boone‚ 1996
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The Leader’s Guide to Radical Management Steve Denning: re-inventing the workplace for the 21st Century: innovation‚ deep job satisfaction and client delight * Email Me * Guy Kawasaki On The New Business Imperative of Enchantment * Books And Their Future: SXSW 2011 * Wakeup Call For GE: Mr. Immelt‚ Pull That Ad! * From Outputs To Outcomes: Part 5: Measuring Customer Delight in Real Time: Social Media * Leadership: Style Vs Substance March 01‚ 2011 Don’t Blame Green For GE’s Problems
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