promotion result in dilution of brand equity What is Brand? A brand is a product‚ service‚ or concept that is publicly distinguished from other products‚ services‚ or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product‚ service‚ or concept. Branding is the process of creating and disseminating the brand name. “The value of a brand establishes the positive differentiation that the name of the brand has over the clients reactions
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Exercise 2.4 SHARE ISSUE‚ OPTIONS Prepare the journal entries in the records of Jordan Ltd in relation to the equity transactions in 2014. JORDAN LTD 25/3 Cash trust – shares Dr 750 000 Application – shares Cr 750 000 (Applications for shares) Cash trust – options Dr 10 000 Application – options Cr 10 000 (Applications for options) 2/4 Cash Dr 610 000 Cash trust – shares Cr 600 000 Cash trust – options Cr 10 000 (Transfer on issue of shares and options) Application – shares
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because company intended RedBull to be drank whenever consumers needed a lift‚ whether it was morning noon or night. This way Redbull consumption would not be limited to certain occasions or activities. 2. The primary key for RedBull Student Brand Managers was that they had to explain the products benefits and encourage customer to drink full can for maximum benefit. 3. Management team in the U.K. altered RedBull marketing formula in three ways: marketed RedBull as sports drink; did not
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Strategic aims’ Burberry Reinvent A new‚ fully cross-functional and global team was established to integrate Beauty into the wider organisation. This was achieved through strategic recruitment of Beauty expertise and the reallocation of talent within the business. Regional accountability for organisational design and development was ensured‚ reflecting the diverse markets in which Burberry operates. The technology function was also evolved to support the Beauty integration‚ with strategic competences
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Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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PRIVATE EQUITY – A VIABLE ALTERNATIVE SOURCE OF FUNDING FOR GHANAIAN SMEs By Joseph Ciici Arthur Ghana’s workforce is predominantly employed by the informal sector. This sector of our economy is largely made up of Small and Medium scale Enterprises (SMEs) and sole proprietorships (“one man business”). This is confirmed by available data from the Registrar General which indicates that 90% of companies registered in Ghana are SMEs. Over time‚ this target group has been identified as the catalyst for
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ALI BHUTTO INST OF SCI & TECH KARACHI At 02:10 19 October 2014 (PT) Are social media replacing traditional media in terms of brand equity creation? Manfred Bruhn Verena Schoenmueller Daniela B. Schäfer Article information: To cite this document: Manfred Bruhn Verena Schoenmueller Daniela B. Schäfer‚ (2012)‚"Are social media replacing traditional media in terms of brand equity creation?"‚ Management Research Review‚ Vol. 35 Iss 9 pp. 770 - 790 Permanent link to this document: http://dx.doi.org/10.1108/01409171211255948
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QUADRANT TELEVENTURES LTD. EQUITY RESEARCH REPORT August 25‚ 2013 Results Review Quadrant Televentures Ltd. Share Data Market Cap Price BSE Sensex SELL The company provides landline‚ internet‚ leased line and mobile Reuters Bloomberg Avg. Volume (30 Days) 52-Week High/Low Shares Outstanding Rs 1‚52.45 cr. Rs. 2.47 18‚519.44 (+1.13%) QUAD.BO QDTV:IN 42‚985 Rs. 4.98/2.16 61.226 cr. telephony (GSM and CDMA) services in the Punjab telecom circle. It was formerly
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Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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Long-term financing requires a meticulous understanding of the various features of debt and equity and their impact an organization. While evaluating debt and equity‚ an investment banker also has to consider the unique characteristics of the organization’s dealings while ensuring that the organization’s requirements are met. Debt CapitalDebt capital includes all long-term borrowing incurred by the firm. The cost of debt was found to be less than the cost of other forms of financing. The relative
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