we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus‚ we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management. During our time attending and joining the active studying environment‚ we have learned and developed our mindset effectively. Every lessons given by the teacher‚ every presentation made by the classmates and every group discussion have
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Name: Hafsah Class: Lower 6 Subject: Business studies Sources of Finance * Why do businesses need finance? * Types of finance * Internal sources of finance * External sources of finance * Factors to be considered when choosing sources of finance Sources of finance Finance: Finance is the study of how investors allocate their assets over time under conditions of certainty and uncertainty. A key point in finance‚ which affects decisions‚ is the time value of money
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How do brand names influence consumer purchasing decisions? Supichaya Sunthornjittanon(Britney) Portland State University Thesis statement: Reputation and design are two main reasons why consumers decide to buy brand name products Reputation is one of the most important reasons why people purchase a specific product. When consumers buy products‚ they usually see what company those products come from. Consumers would check for the product origins before they buy them. Then‚ if they think
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The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully
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summary……………………………………………………….………5 III. Introduction…………………………………………………………….….……...5 IV. Main body…………………………………………………………….…….……..6 4.1. Sources of finance and its advantages & disadvantages…………………….…6-8 4.2. The implications of the different sources of finance……………………………8-9 3. Appropriate sources of finance for a business project………………….……….9-13 4.4. The costs of sources of finance for Vale Filters Limited………………….…….13-16 4.5. Importance of financial planning……………………………………………….17-18 V. Conclusion…………………………………………………………………………18
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Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods
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Sources of finance Some sources of finance are short term and must be paid back within a year. Other sources of finance are long term and can be paid back over many years. Internal sources of finance are funds found inside the business. For example‚ profits can be kept back to finance expansion. Alternatively the business can sell assets that are no longer really needed to free up cash. External sources of finance are found outside the business. For example from creditors or banks. Internal
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Financing BASIC CONCEPTS 1. Sources of Funds There are several sources of finance/funds available to any company. Some of the parameters that need to be considered while choosing a source of fund are: • • Tenure • Leverage planned by the company • Financial conditions prevalent in the economy • 2. Cost of source of fund Risk profile of both the company as well as the industry in which the company operates. Categories of Sources of Funds (i) Long term Refer
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Question: IDENTIFY THE SOURCES OF FINANCE AVAILABLE TO A BUSINESS Answer: There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business. Large organisations are able to use a wider variety of finance sources than are smaller ones. Finance is not just needed when starting a new business‚ but you may be required to seek further finance even if you’re business is well established i-e further expansion‚ R&D‚ new product launch
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