VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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Sources of Power Power is very important in any organization whether it’s in the public or private sector. A person’s title or position determines the level of power they have to change policies and/or organizational structures. The ability to convince others‚ to lead others to your own conclusion‚ to use logic and facts to make people believe you are right. Power is a possessive word that possesses authority above others. The author of 5 Sources of Power in an Organization by Paul Merchant states…five
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Source credibility Source credibility‚ is about the source and spokesperson’s credibility. From previous literature‚ source expertise and trustworthiness are crucial to be transmitted from a credible source. The spokesperson’s credibility has the following characteristics: to possess relevant expertise on the information topic‚ and to be trusted to transmit objective opinions (Hussein‚ 2012). Other studies state that the source’s expertise is the level of convincing. Convincing means that the communication
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baad ho jao 3G pe busy”.Which co is promoting 3G as more pleasurable than sex ? Ans. idea Q8. Which newspaper is brought out by the co The Printers (Mysore) Ltd.? Ans. Deccan Herald. It is coming out with a Delhi edition Q9. For which innerwear brand have David Beckham‚ Cristiano ronaldo and now Rafael Nadal bared ? Ans. Armani Q10. Which oil co in India has launched India’s first self service petrol pump in Delhi recently ? Ans. Indiannoil Q11. Which four Indian cos have been included in
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Sources of Motivation Jose Klatter PSY/355 November 19th‚ 2012 Gavin G. Coriell Sources of Motivation Motivation is an inner force that drives people to move forward in life in search of what they set out to accomplish. It makes one “move into action” (Deckers‚ 2010‚ p. 3). The action provides a means for one to achieve what he/she have set as goals. If a person does not feel motivated to do something to accomplish his or her goals there is a chance that the goal(s)
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[pic] [pic] [pic] A RESEARCH ON HOW DO WORLD’S TOP 10 LUXURY BRANDS HANDLE THEIR PR & MARKETING IN INDIA Assignment on research problem Dipika Sharma MFM (I Semester) [pic][pic][pic] [pic][pic] ______________________________________________________________________________________ STATEMENT OF RESEARCH PROBLEM A luxury brand is a brand for which most of products offered are luxury goods. Luxury goods in general refer to products
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant
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Equity and Trusts Law Essays and Dissertations Law Essays UK proudly present a major breakthrough in the advancement of educational standards in the UK - the worlds first and only guaranteed 2:1 and First Standard quality personalised law essays service. Ever struggled with understanding a law essay or dissertation topic? Having difficulty with your equity essays or trusts essays? All our UK equity and trusts law essays and our equity and trusts law dissertations are custom written and are written
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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