Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The
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What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List
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| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
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POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
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Sources of Malaysian Law Weeks 3 & 4 • The sources of Malaysian Law mean the legal rules that make the laws in Malaysia‚ which can be classified into written and unwritten law. Written Law • Is the most important source of law‚ includes the following: 1. Federal and State Constitutions. Federal Constitution – Is the supreme law of the land (Article 4 states that any law passed after Merdeka Day which is inconsistent with the constitution shall‚ to the extent of inconsistency‚
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premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
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TERM SOURCES OF FINANCE There are various sources available to meet short term needs of finance. The different sources are discussed below: 7.1 Trade Credit: It represents credit granted by suppliers of goods‚ etc.‚ as an incident of sale. The usual duration of such credit is 15 to 90 days. It generates automatically in the course of business and is common to almost all business operations. It can be in the form of an ’open account’ or ’bills payable’. Trade credit is preferred as a source of finance
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1. Brand Communication The primary objective of the retailer is to maximize their store’s profit and an attempt to maximize the profits for each product category. To fulfill this objective and the shift in the power from manufacturers to retail chains have made it necessary for retailers to communicate their brand. It is quite common to regard advertising as a major factor in leveraging brand equity (Achenbaum‚ 1989; Lindsay‚ 1990). “The brand is separate from the functional product; being
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Week 2 Sources of Finance 1) Introduction It was explained in week 1 that this week’s lectures will focus primarily on institutions that provide finance. Finance has been defined by Chadwick and Kirkby (1995‚ p 38) in their book Financial Management (first edition‚ publisher Routledge) as a “system of costs and risks”. As we will see throughout the course‚ the notion of risk from an investor’s point of view is related to whether there is the accrual of the financial returns that are anticipated
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stages marketers use to measure brand loyalty is through brand recognition‚ brand preference‚ and brand insistence. Identify and briefly describe the different types of brands. Different types of brands vary and include classifications such as private‚ manufacturer’s or national‚ family‚ and individual brands. Private brands are offered by wholesalers and retailers. Captive brands are are national brands sold exclusively by a retail chain. Family brands is a single brand name that identifies several
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