1. How successful is the Shouldice Hospital? Generate a P&L statement using available information from the case. Treat each of the two operations—hospital and the surgery—separately. Hospital: Revenues (4 days X $111/day x 6‚850 patients/year) 3‚041‚400 Cost 2‚800‚000 Profit: 241‚400 Clinic: Revenues ((($450 + 60 + 75) X 0.20) X 6‚850 patients/year)) 3‚596‚250 Cost 2‚000‚000 Profit 1‚596‚250 Total Profit 1‚837‚650 2. How
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Integrated Marketing Communication Case Analysis Ayesa Vawandia‚ Elmaria‚ Nanda‚ Natasha (0131111172) IMC Planning Context for McDonald (3Cs: Customers‚ Competitors‚ and Communications) Customers Current Customers. Current customers (families) buy McDonald’s meals in McDonald’s restaurant during lunch & dinner times for a chance to enjoy time with their family and a great feeling of saving (through Extra Value meal) while having an opportunity of miracle. Former Customers. Former
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as 1-A for Federal and Specialty Hospitals. 2-A: Inpatient Hospital Unit Data - General Acute Care Only. Beds Set Up & Staffed‚ Admissions‚ Days of Care‚ and Occupancy Rates for each of 18 inpatient units. 2-B: Inpatient Hospital Unit Data - Same as 2-A for Federal and Specialty Hospitals. 3-A: Discharges and Discharge Days by Age Group - General Acute Care Only. 3-B: Discharges and Discharge Days by Age Group - Same as 3-A for Federal and Specialty Hospitals. 4: Emergency services capability
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INTEGRATED MARKETING COMMUNICATIONS Integrated marketing communication is a strategic business process used to plan‚ develop‚ execute and evaluate coordinated‚ measurable‚ brand communications programs over time with consumers‚ customers‚ prospects‚ employees‚ associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value. Company introduction Sennheiser micropheone was created in 1945
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A geopolitical community is a community‚ which is either man-made or surrounded by natural boundaries. It is considered a traditional point of view about communities. Man-made boundaries could be the towns where we live‚ work‚ or go to school. Natural boundaries could be the land formations that separate and isolate groups of people (Maurer & Smith 2008). The geopolitical community I live in is Nassau County‚ Long Island in New York. Nassau County is made up of many suburbs and towns and is located
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environment in Toronto f. Rooms g. Satisfied operators Analyses 2. Why do patients choose Shouldice Hospital over other hospitals? What are the benefits received by Shouldice’s patients that are different from other hospitals? Answer: Patients choose Shouldice Hospital over other hospitals because the service they get from Shouldice is far away better than other hospitals. The benefits they received are as following: a. Appointments are driven by patient referrals.
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SCMHRD | Integrated Marketing Communication | Brand: Color Crew by Classmate | | Swati Joshi 2012A40 | 1/28/2013 | Color Crew is an existing brand under Classmate umbrella for kid’s art stationery. The document is about the marketing communication strategy to be adopted by Color Crew brand to review its positioning. | Integrated Marketing Communication Strategy for About Color Crew ITC forayed into the Art
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In hospitals like all businesses there are several levels or tiers to its structure and each level has its own sublevels that as a whole make up the facility. Hospitals are not just filled with Doctors and nurses there are many other aspects that go into the day to day operations. Beginning with the Administration aspect of a hospital‚ those in charge of the business portion of the facility‚ including human resources and billing/collections. These people include a board of directors‚ HR employees
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COLLEGE STUDENT VOLUNTEER Application & Information Dear Prospective Volunteer: Thank you for your interest in the volunteer program at Sharp Grossmont Hospital. Our volunteers work in departments throughout the hospital and share their skills to help the hospital fulfill its mission of excellence in patient care and customer service. We offer a variety of volunteer opportunities and will make every effort to match our needs with your particular skills and interests. Adult and college
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was in the hospital. The grandmother of Juliet lived in Washington and that was almost 2500 miles away from the family. Juliet ran down the stairs and almost yelled it to her parents. They were all upset. Her parents said that they need to go immediately to the hospital but it was too far away. On that moment Juliet got an awesome idea. They will go with the train. The family packed their bags and wends to the station. On the train station they bought a train ticket to the hospital. After that
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