SOUTHWEST AIRLINES Southwest Airlines is the nation ’s low fare‚ high customer satisfaction airline. Southwest was incorporated in Texas in 1967 and commenced Customer Service on June 18‚ 1971‚ with 3 Boeing 737 aircraft serving 3 Texas cities Dallas‚ Houston‚ and San Antonio. At year-end 2004‚ Southwest operated 417 Boeing 737 aircraft and provided service to 60 airports in 59 cities in 31 states throughout the United States. Southwest Airlines topped the monthly domestic passenger traffic
Premium Financial ratio Financial ratios Southwest Airlines
Southwest Airlines is the industry leader in low cost airfare. They began its operation in 1971 with three Texas based routes and began interstate routes in 1978. When Southwest entered the market in 1971 they employed a market penetration pricing approach. They wanted to provide the best service for the lowest possible price. They saw that if they cut out certain unnecessary benefits they could lower their ticket price to a level far below that of the competition. They do not have in flight
Premium Southwest Airlines Airline Low-cost carrier
Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to
Premium Airline Southwest Airlines Los Angeles International Airport
In 1993‚ Southwest (SW) was faced with the decision of how to schedule two new uncommitted planes‚ and it evaluated three options for enabling either internal or external expansion—adding a new segment direct from Phoenix to Detroit‚ entering the Dayton market to contribute to growth goals for Midway‚ or entering an entirely new geographic market in Baltimore which would begin creating a presence for SW on the East Coast. SW sought conservative and controlled growth‚ and typically prioritized options
Premium Strategic management Airport Airline
Southwest University Foreign Students Admission Information （2013-第 1 稿） I. Introduction Southwest University (SWU) is a comprehensive and national key university sponsored by China’s Ministry of Education. SWU was founded in July‚ 2005‚ by the amalgamation of two formerly independent universities‚ Southwest China Normal University and Southwest China Agricultural University. It is one of the "211 Project" universities (top 100) which get preferential support in their development and construction
Premium Academic degree Doctorate Chinese language
University of Phoenix Material Representation of Interests Matrix Follow the instructions below to complete the matrix: Identify‚ in the first column‚ a minimum of five interests that are affected by public policy decisions‚ one per row of the table. List‚ in the second column‚ any groups or organizations that support the interests you identified in column one. List‚ in the third column‚ any groups or organizations that oppose the interests you identified in column one. Identify classes
Premium National Rifle Association Public policy Second Amendment to the United States Constitution
[pic] Southwest Airlines Financial Performance Analysis Presented to Gary C. Kelly Chairman of the Board‚ President and CEO by Total Resource Network Raquel Alston‚ Tanya Spencer and‚ Nicole Stenhouse for BUS 515 Financial Management Professor James Kerwin October 3‚ 2011 Introduction Total Resource Network (TRN) congratulates Southwest Airlines for thirty-eight years of consecutive profitability. This is a major accomplishment that should be applauded especially
Premium
consistent with the use of the product. c. What will you charge for and How much? d. How will the customer pay and when? e. See also the discussion of the Price/Features matrix 4. Place a. Which channel‚ direct‚ wholesale or retail channels best moves and delivers the product and its benefits to the selected market? 5. Promotion a. Positioning:
Premium Strategic management Marketing
Southwest Airlines – Ethics of Compliance Embry-Riddle University The purpose of this paper is to present‚ discuss‚ and examine the topic of ethical and social responsibility. It will discuss Southwest Airlines ’ failure to comply with the Federal Aviation Administration ’s rules on inspecting aircraft and what violations occurred. On March 6‚ 2008‚ Federal Aviation Administration (FAA) inspectors submitted documents to the United States Congress‚ alleging that Southwest allowed 117 of its
Premium Federal Aviation Administration Southwest Airlines Airline
BCG Matrix the Boston Consulting Group (BCG) Matrix is a simple tool to assess a company’s position in terms of its product range. It helps a company think about its products and services and make decisions about which it should keep‚ which it should let go and which it should invest in further. High Analyse RAte of MARket GRowtH ? « Invest Milk High Stars Stars generate large sums of cash because of their strong relative market share‚ but also consume large amounts of cash because
Premium Investment Strategic management Management