SOUTHWEST AIRLINES: THE ROLE OF HUMAN RESOURCES IN IMPLEMENTING BUSINESS STRATEGY AND HIRING PRACTICES By: Aric Hall Completed in Partial Fulfillment of the Requirements of OM 5210 – Human Resource Management Capella University Winter‚ 2007 Address: City‚ State‚ Zip: Phone: E-Mail: Instructor: P. O. Box 952 Bullard‚ TX 75757 (903) 894-8780 arichall@yahoo.com Phillip Randall‚ PhD Abstract This short paper is an overview of Southwest Airlines‚ its strategy‚ and what role Human Resources plays in
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SouthWest Airlines A company’s differentiation in resources and capabilities makes it difficult for competitors to copy. We know that Southwest is successful because of the number of awards the company has won. It is the most onetime airline; it has fewer lost bags‚ most satisfied customers etc. These awards represent Southwest’s unique capabilities. How is the company able to differentiate? Let’ take a look at its cost drivers. Firstly‚ They redesigned their processes such as:
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CASE 13 SOUTHWEST AIRLINES: HOW HERB KELLEHER LED THE WAY The U.S. airline industry experienced problems in the early 1990s. From 1989 through 1993‚ the largest airlines‚ including American‚ United‚ Delta‚ and USAIR‚ lost billions of dollars. Only Southwest Airlines remained profitable throughout that period. Herb Kelleher‚ cofounder of Southwest Airlines in 1971 and until recently its CEO‚ pointed out that “We didn’t make much for a while there. It was like being the tallest guy in a tribe
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Coursework Header Sheet198322-169 | | Course | RESE1031: PPD3 - Thematic Independent St | Course School/Level | BU/UG | Coursework | Essay 1 | Assessment Weight | 35.00% | Tutor | N Stair | Submission Deadline | 14/12/2012 | Coursework is receipted on the understanding that it is the student’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the
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[pic] Growing Esteem: Refining the HR Policy Framework to Support the Vision December 2010 Table of Contents 1 Introduction 3 2 Background 3 2.1 The environment we will be working in 3 2.1.1 External factors 3 2.1.2 Internal decisions and factors 4 2.1.3 The HR policy imperatives 5 2.2 Where we are now 5 2.2.1 Our current staffing profile 5 2.2.2 Current performance 7 2.3 The future 8 2.3.1 The goals of Growing Esteem
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Southwest Airlines Perhaps the main reason why Southwest Airlines was able to remain profitable following the 9/11 attacks was that it stuck to its strategy. In a time where industries (and many other parts of the world) were desperate and scrambling to adapt‚ Southwest simply vowed to stick to what made them a successful company to begin with. Ironically‚ this was how they had always garnered success – by positioning themselves differently from the competition – and this is exactly what they were
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Recruitment at Southwest Airlines: Southwest makes a deliberate and a conscious effort to hire people who are good at working in a team. The organization then works hard at enhancing those team building skills by giving them training for relational competence[1]. Unlike companies who hire elite talent or poach them from competitors‚ Southwest believes in hiring new recruits and training them to become future leaders of their organization. The most important aspect they look for in an employee is
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Translating Strategy into HR Policies & Practices Case: The Hotel Paris Case The New Training Program The Hotel Paris’s competitive strategy is “To use superior guest service to differentiate the Hotel Paris properties‚ and to thereby increase the length of stay and return rate of guests‚ and thus boost revenues and profitability.” HR manager Lisa Cruz must now formulate functional policies and activities that support this competitive strategy by eliciting the required employee behaviors
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Global Aviation Human Resource Management: Contemporary Compensation and Benefits Practices by Steven H. Appelbaum and Brenda M. Fewster Abstract The commercial airline is an extremely competitive‚ safety-sensitive‚ high technology service industry. People‚ employees and customers‚ not products and machines‚ must be the arena of an organisation’s core competence. The implications are vast and pervasive affecting no less than the organisation’s structure‚ strategy‚ culture‚ and numerous operational
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Southwest Airlines Internal Analysis Introduction This internal business analysis is on Southwest Airlines‚ which was founded in 1967 by Rollin King and Herb Kelleher. The main focus for Southwest Airlines was to provide low cost flights for their customers‚ and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging. For instance‚ in the span of two years (2005-2007) five major airlines
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