Southwest Airlines is a major airline company operating in the United States. The company was founded in 1967 in Houston‚ Texas by Herb Kelleher and Rollin King. The company’s vision was a low-cost‚ no-frills airline that was safe‚ affordable‚ and fun. Out of that vision‚ and following and arduous inception‚ the company has become one of the largest U.S‚ airlines‚ getting more travelers to their destinations than any other U.S. airline‚ and making a profit while doing it. Southwest Airlines
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Porter’s five forces framework 1. The threat of new entrants. In terms of economies of scale‚ Southwest fleet grew to 537 Boeing 737 aircraft providing service to 64 cities in 32 states throughout the United States‚ with 397 city pairs being served nonstop‚ by the end of 2008‚ thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of “low-cost strategy”. It not only flew planes point-to-point—short-haul flights bypassing the
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Despite operating in one of the most unattractive industries‚ Southwest Airlines has being very successful in its operations. Its operational success can be attributed to the use of a single aircraft type by the airlines targeted at minimizing the maintenance as well as the operational costs (Jackson et al.‚ 2011). The airline also targets the smaller as well as the less congested airports to minimize delays as well as schedule disruptions. The aircrafts are easily turned around easily minimizing
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Southwest Airlines Mission and Vision Statements Southwest Airlines has two statements declaring their mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” This mission defines that customer service is their top priority. Southwest differentiates themselves not only by their reputation for customer service but by the value it places on a happy
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Malaysian National Airline‚ provides a totally different type of service in line with the nation’s aspirations to benefit all citizens and worldwide travellers. Such service takes the form of a no frills - low airfares flight offering‚ 40%-60% lower than what is currently offered in this part of Asia. The story of emergence of AirAsia is similar to Ryanair‚ since both carriers underwent a remarkable transformation from a money-losing regional operator to a profitable‚ low cost airline. AirAsia
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Final Research Paper: Southwest Airlines Melinda Haas Axia College of University of Phoenix MGT 245 Organizational Behavior Jack McCann February 11‚ 2007 Southwest Airlines embodies the best that a large company can be. The structure is designed to allow quick action and support of its large body of employees rather than complete control and bureaucratic red tape. It is widely recognized as one of the most desirable places to work and is constantly emulated by its competitors‚ not to mention
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for the Southwest Airlines (LUV NYSE symbol) : Various financial ratios are used by managers and investors to analyze company’s financial health. In this section we describe return on equity analysis to measure the Southwest’s performance. ROE is viewed as one of the most important financial ratios. It is used in an effort to evaluate management’s ability to monitor and control expenses and to earn a profit on resources committed to the business. Three levels of ROE ratios assess Southwest Airlines’
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_______________________________________________________________ 28 October 2014 ProQuest Table of contents 1. Southwest Airlines Renovates Benefits System........................................................................................... 1 28 October 2014 ii ProQuest Document 1 of 1 Southwest Airlines Renovates Benefits System Author: Hitchcock‚ Joy E ProQuest document link Abstract: When Southwest Airlines was founded in 1971‚ company executives decided it had to be different if they wanted to set
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Aviation News and Resource Online Magazine. “History of Southwest Airlines” http://avstop.com/history/historyofairlines/southwest.html) Bailey‚ Jeff (2008) “Southwest. Way Southwest” The New York Times Freiberg‚ K. & Freiberg‚ J. (1996) Nuts! Southwest Airlines ’ Crazy Recipe for Business and Personal Success. New York: Broadway Marhoffer‚ Amy. (2011) “Southwest Airlines “Gets It” With Our Culture” http://www.blogsouthwest.com/blog/southwest-airlines-“gets-it”-our-culture Pederson‚ Jay P. (2005) International
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Case 5.2 Southwest Airlines Corporation Problem formulation This case discusses the American based airline company Southwest Airline’s strategy and seeks to evaluate the basis on which Southwest builds its competitive advantage. Secondly‚ an analysis of Southwest´s control systems and what function they fill towards enabling the execution of their strategy. Arguments Southwest Airlines Corporation business strategy revolves around a cost-cum strategy. What this means is that their primary goal
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