February 20‚ 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive‚ easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established
Premium United States Marketing Strategic management
The case ‘Qantas Airlines: Twitter nosedive’ talks about troubles that the airline faced in the past years. Recently the company made a social media faux pas announcing a twitter contest omitting the bad situation the company is in at the moment. For the dissatisfied customers it was a great opportunity to express their opinion in public. The unsuccessful contest brought a lot of attention‚ but not in the way Qantas would wish for. The negative opinion was spread and so the public image of the company
Premium Airline Mass media Public relations
CASE REPORT #7	 GROUP 10 (按姓氏首字母排序) 黄昕 靳子仪 刘静 刘天娇 王小茜 2011/5/3 CASE REPORT #7： Southwest Airlines: Waging War in Philly Case Briefing： In May 2004‚ Southwest Airlines’ new line in Philadelphia began to operate‚ which triggered enormous commotion in the existing airline industry—especially US Airways. Southwest Airlines is famous for its low cost strategy‚ which goes against the industry’s conventional wisdom (See Form 1 below). Having persisted in its strategy‚ Southwest expended
Premium Southwest Airlines Airline Low-cost carrier
JetBlue added E190 to its fleet. By late 2006‚ JetBlue like other airlines‚ faced softening demand and higher costs due to increasing fuel prices. Barger played a large role in the airline’s decision at the end of 2006 to slow its rate of growth by reducing its purchase commitments for new planes. In light of the operational challenges JetBlue faced in Feb 2007‚ as well as the unabated rise in fuel costs‚ Barger realized that the airline would need to take further steps to slow its rate of growth. Given
Premium Management Marketing Balance sheet
Case Analysis of American Airlines In an attempt to generally identify the airlines and travel industry this analysis will examine the "key players" in these industries. Whenever we think of the airline industry by definition the key players in this industry include commercial/private airline companies‚ employees‚ aircraft manufacturers‚ customers/consumers of flight service‚ travel agencies and government entities responsible for regulation of the industry. Currently the airline industry as
Premium Airline Southwest Airlines American Airlines
H. Wayne Huizenga Graduate School of Business and Entrepreneurship Nova Southeastern University Assignment for Course: QNT5040 – Business Modeling Submitted to: Submitted by: BASS Date of Submission: Title of Assignment: Electric Fan Case - Forecasting CERTIFICATION OF AUTHORSHIP: We certify that we the authors of this paper. Any assistance we received in its preparation is fully acknowledged and disclosed in the paper. We have also cited any sources from which we used data‚ ideas or words
Premium Average Mean absolute percentage error Exponential smoothing
Richard Temple Consolidated Electric Case Study 3/30/2012 Consolidated Electric Case Study 1. Design an inventory control system for Consolidated Electric based on the case. Consolidated has a few problems with their inventory control. They have a purchasing agent doing periodic checks of their inventory without reviewing their history and the demand. The lack of a computer inventory system is another problem that Consolidated must address. To design a system
Premium Inventory Supply chain management
Air Lines‚ Inc #Case 2 General Description Delta was founded by C. E. Woolman‚ an agricultural extension agent. As a top company in the Airline industry Delta Air Lines specialize in domestic and international flights. The general business activity and principal products or commercial enterprise of Delta Air Lines are categorized as being part of the Airline Industry‚ The key to Delta’s success was its focus on human relations and has always differentiated itself from other airlines by its customer
Premium Airline Delta Air Lines Avianca
Q2(a) Scoot is a budget airline that provides regular medium to long haul flight at half cost as compared to existing full service carrier. There are limited budget air carriers compeititors for long haul market die to high operating cost and this makes Scoot uniqiue. Scoot airline‚ a subsidiary of Singapore Airlines‚ meets the needs of Middle Class travellers flying regularly on medium to long haul journey. The passenger customises their travel needs‚ paying only the required amenities (e.g
Premium Decision making Decision making
How far do you think an Electric Vehicle can travel on a single charge? To test the awareness and knowledge of the consumers regarding electric vehicles we asked this question and the options and answers are as follows: 50 - 100 kms 31.8% 100 - 200 kms 50% 200 - 300 kms 9.1% More than 300 kms 9.1% Are you aware of any of the following Electric Vehicles? The next question was asked on the awareness on the electric cars available in the Indian market. The options and answers
Premium Automobile Electric vehicle Electric car