Southwest History 1966: Rollin King marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory
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History Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers‚ they had to fight competitors in the court system for nearly three and a half years. In 1966‚ Fortune Magazine states‚ “A San Antonio lawyer‚ Herb Kelleher‚ founded Southwest with one of his clients (now a Board member)
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Lincoln Electric Case Study Table of Contents Introduction……………………………………………………………….….…3 Vision‚ Mission and Value statement………………………………….……….3 Attitude towards Customer……………………………………………………..3 Attitude towards Stockholders……………………………………..…….….….4 Attitude towards Unionism………………………………………………..……4 Beliefs and Assumptions about Employees………………………..……..….…4 Management incentive and Employee Bonus Plans……………..…….….…....4 Human Resources Practices……………………………………………...….….5 Strategic Issues………………………………………………………………
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1) How does this company make money even when other airlines don’t? What are the most important contributors to its financial success? ANS: - Southwest airlines founded specially to create intrastate between Dallas and Texas and their main agenda is to provide services at low cost as compared to other airlines. Even it’s very competitive to achieve this goal but southwest succeeded by keeping operations simple and consistent‚ cost saving strategy and meet customer expectation(on-time) at low cost
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Running head: LINCOLN ELECTRIC CASE STUDY Lincoln Electric Case Study Edris Holland Grand Canyon University Leading As a General Manager: LDR 620 Professor Brian Johnson July 27‚ 2011 Lincoln Electric Case Study Lincoln Electric Case Study Questions 1. Does Lincoln follow a hierarchical or decentralized approach to management? Explain your answer and give examples. Lincoln follows a decentralized approach to management. The company has an open-door policy for all top executives‚ middle
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Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant‚ unique and sustainable. Therefore sustainable competitive advantage‚ it’s a long-term competitive advantage that a company
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Situation Following the Deregulation in 1978‚ a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today‚ consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop‚ cross-country routes in densely populated cities‚ which‚ in a regulated environment
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Southwest Airline’s Strategies: Southwest Airline’s successful strategy consists of three complementary qualities which are focus‚ divergence and compelling tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces
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AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it provides no source of revenue‚ resulting in a fare increase
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Lincoln Electric Case Lincoln Electric is the largest manufacturer of welding equipment in the world. Founded in 1895‚ Lincoln Electric leads the world in design‚ manufacture and development of arc welding products‚ robotic welding systems‚ and oxyfuel cutting equipment. Lincols’s mission is to retain the global leadership as a total quality supplier of superior products and services. The vision for Lincoln Electric is to be the international leader in quality welding and cutting products with new
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