History of the Company Southwest Airlines was founded by Rollin King and Herb Kelleher and was incorporated in 1967. The airline launched its first route in 1971‚ servicing Dallas‚ Houston and San Antonio. By 1975 Southwest went public on the American stock exchange. By 1979‚ the airline was flying outside of Texas to New Orleans and expanded its service to the West Coast in 1982. Beginning in 1990‚ Southwest’s revenues exceeded one billion dollars‚ making it a major airline company. On May 2‚ 2011
Premium Southwest Airlines Airline Delta Air Lines
Project Proposal: Southwest Airlines Southwest Airlines brings innovation and creativity to an otherwise stable industry. In contrast to competing airlines in the industry‚ the low fares‚ convenience‚ and technologically-innovative methods introduced by Southwest such as early check-in‚ automated boarding passes (user-friendly kiosks) have created customer value‚ leading to customer loyalty. Additionally‚ the company is known for positive recognition and empowerment of employees‚ who are consistently
Premium Southwest Airlines Airline Customer service
Batna for Soutwest Airlines and Muse/Transtar Realistically negotiating from a less powerful position 1. Know your and their source of power. 2. A Good BATNA 3. Access and Mobilization of Resources 4. Collection of Information 5. Strategy Development 6. Power Tactics Elaboration 1. Introduction - Know your and their source of power – Analyze By identifying yours and their sources of power. But in order to do this‚ you need to know what gives one negotiator more power than another
Premium Negotiation Best alternative to a negotiated agreement Dispute resolution
Southwest Airlines: Using Human Resources for Competitive Advantage Executive Summary Southwest was founded in 1971 with a fleet of three Boeing 737 aircraft. Headquartered at Love Field in Dallas‚ the airline followed a strategy of low fares‚ few frills‚ and excellent customer service. Early on‚ the airline faced many political and regulatory challenges including the Wright Amendment‚ which prohibited the carrier from offering direct service into Love Field from any state other than Texas
Premium Southwest Airlines Airline
of Southwest’s competitive advantage? Southwest Airlines’ successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational culture; strategic human resources management and a lean operations. Southwest fleet is made up of mainly Boeing 737 fuel
Premium Airline Southwest Airlines Human resource management
Weaknesses of Southwest Airlines Company Overview Southwest Airlines began operations in 1971‚ with the company’s initial service taking place between Dallas‚ Texas‚ Houston‚ Texas‚ and San Antonio‚ Texas (Southwest Airlines‚ 2006). Rollin King and Herb Kelleher started the company with a simple mission focused on being different than other airlines; their chief focus was to provide on time flights at a low cost‚ along with a bit of fun (Southwest Airlines). As Welch (2005) argued‚ Southwest Airlines
Premium
Case Study Highlights Southwest Airlines case: 1993 (A) Behnam Tirandazi History In my opinion for operating management of a system like this three categories is important: geographic‚ economic and politic. Reason of Geographic category is locations and weather forecasting. The first thing I interested about that is location of Southwest’s corporate offices. It were located at Dallas’s Love Field. Love Field was located six miles from downtown Dallas. All Southwest flights out of Dallas originated
Premium Airline Southwest Airlines Flight attendant
CEO Gary Kelly and Southwest Airlines Salvador Herrera Jr. MAN103-015-001 October 27‚ 2012 Jean Anderson In this report I am going to talk about Southwest Airlines. I will discuss the culture of Southwest Airlines‚ and how it is displayed. I will talk about the traits and skills Gary Kelly possesses that make him an effective leader. I will also identify Southwest Airlines core competencies. Southwest Airlines is well-known for its pared-down‚ unconventional model. It’s focus on on-time
Premium Southwest Airlines Airline Boeing 737
When the airline industry getting mentioned negative thoughts and emotions rush to peoples’ mind. 9/11 was not too long ago causing a huge drop in revenues and putting many large companies to the brink of bankruptcy. High ticket prices as well as a plethora of additional fees continue to plague frequent air travelers. However amongst all the chaos and disarray‚ one company continued to show profits and wow its customers. Every year since 1973 Southwest Airlines has continued to be profitable where
Premium Southwest Airlines
Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices * Problem statement: Southwest Airlines has high growth and high profitability. However‚ its cost advantage is not as big as in prior years. * Scenario: Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. Southwest primarily provides short haul‚ high frequency‚ point- to point‚ low fare service
Premium Southwest Airlines Low-cost carrier Airline