Executive Summary As Southwest continues expanding‚ it is important that they maintain the low cost structure that has made them so successful historically. As larger and more congested destinations are added to Southwest’s routes‚ they must focus on customer service as the on-time arrivals and other metrics are certain to deteriorate. Additionally‚ in order to protect from volatile fuel prices‚ it would be prudent to expand the fuel-efficiency of the fleet by capitalizing on Boeing’s most
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Southwest Airlines: A Case Analysis ORGANIZATIONAL ANALYSIS It is evident that the greatest strength that Southwest Airlines has is its financial stability. As known in the US airline industry‚ Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability‚ the corporation is able to make decisions and adjust policies‚ which other heavily burdened airlines may not be able to imitate. Having a low amount of cost in their
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The airline industry is a tough place to make money because of its price sensitive customers‚ too many competitors‚ high capital intensity and boom-or-bust cyclicality. Even though with all these factors‚ Herb Kelleher‚ the cofounder and chairman of Southwest Airlines‚ created the sort of value that any company leader would envy. Herb Kelleher embraced servant-leadership as his style. Servant-leaders put their people above themselves‚ care about their employees‚ humble and empower their people. These
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1. In my opinion‚ Southwest should not save low-numbered boarding cards for its most frequent fliers. First of all‚ that would go against the idea of having simplicity in its operations systems. If Southwest reserved their low number boarding cards for its most frequent fliers‚ the airline would run into complications with customer seating preferences or disagreements. This would cause the established simple system of Southwest to be ineffective if certain exceptions would be made for frequent fliers
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Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
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Southwest Airlines Case Analysis 1. How does Southwest Airlines increase the customer’s willingness to buy (customer value)? Southwest airline creates customer value by providing an all around pleasant travel experience for its customers. Its ground and flight crew are extremely accommodating and flights are safe and on time. The fares are inexpensive compared to other hub and spoke airlines‚ which are attractive to business travelers during weak economies as well as to other travelers
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ALINEANDO LA ORGANIZACIÓN Case in Point Southwest Airlines: consistencia y coherencia a lo largo del tiempo Logo: www.southwest.com Southwest Airlines (SWA) es la primera aerolínea norteamericana: transporta millones de pasajeros anuales (102 millones‚ en 2008)‚ llega a 67 ciudades en 34 estados y opera más de 3.300 vuelos diarios.4 Tiene 35.000 empleados‚ 36 años consecutivos de beneficios y un récord de reconocimientos‚ que van desde estar entre las empresas más admiradas del mundo hasta
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Strategy – BAD 4013 – SUMMER 1999 Case Study Southwest Airlines I. Strategic Profile and Case Analysis Purpose The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. Twenty-seven years ago‚ Rolling King‚ owner of floundering commuter airline‚ and Herb Kelleher‚ King’s lawyer‚ got together and decided to start a different kind of airline that would provide a short-haul‚ low-fair‚
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Case 3-1 : Southwest Airlines Corporation Ringkasan Kasus : Pada Januari 2005‚ hasil akhir tahun yang dihasilkan oleh Southwest Airlines Corporation (Southwest) mencapai 32 tahun dengan profitabilitas berturut-turut. Southwest merupakan perusahaan yang bergerak dibisnis pelayanan transportasi udara yang didirikan di Texas pada 18 Juni 1971‚ dengan semakin berkembang usahanya‚ armada pesawat yang dimiliki juga semakin banyak dengan total pada tahun 2004 memiliki 417 pesawat Boeing 737 dan menyediakan
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Situation Analysis Since day one‚ Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas‚ Southwest implemented a low cost‚ low fare‚ no frills strategy that proved successful. As they have grown‚ more plans have been put into practice‚ such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful‚ as Southwest is the only airline to have maintained a profit in the
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