ideas and transforms people. Transformational leaders lead followers by acting as a role model. This motivates followers through inspiration‚ intellectual stimulation‚ and consideration for follower needs and goals. Transformation leadership has three fundamental goals. The first is to create a collaborative culture where staff members encourage each other through goal setting‚ reducing isolation‚ open communication‚ and delegation of power. Second‚ a transformational administrator should inspire
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Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
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An Economic Analysis of the Airline Industry The history of the modern United States airline industry can be traced to the Boeing Company’s introduction of the 707 jet model in 1952 (The Airline Monitor‚ 2005). The earliest airline companies actually formed in the days of the propeller-driven craft when passenger capacity was limited to relatively small airplanes. Shortly after the successful introduction of Boeing’s 707‚ passenger traffic increased to the point that trains and ships quickly
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SOUTHWEST AIRLINES Southwest Airlines Co. is a major U.S. airline and the world’s largest low-cost carrier‚ headquartered in Dallas‚ Texas. It was established in 1967 that operates Southwest Airlines and AirTran Airways to fly among three major Texas cities – Dallas‚ Houston and San Antonio. It is the biggest operator of the Boeing 737 in the world. Flight distances ranged from 190 to 250 miles and flight time were about 45 minutes. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U
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Gandhi – The Transformational Leader Leadership is the ability to influence a group towards the achievement of a vision or a set of goals. Leadership could be defined simply as the ability to lead - that is to guide‚ direct‚ influence or inspire. Many leadership theories abound amongst which the theory of Transformational Leadership proposed by Burns and Bass provides wide ranging applications and some very prominent examples. Transformational leadership enhances the motivation‚ morale and
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Southwest Airlines - Company Motivation Profile Sam George Daher‚ BUS 6351 Business and Society Professor Fernando Garza Wednesday‚ May 2nd‚ 2006 Abstract Southwest Airlines is one of the most desired employers. The company ’s unique corporate culture has been established since Southwest Airlines first started. In addition‚ Southwest Airline ’s mission statement‚ organizational structure‚ and decision-making strategies are also important to Southwest ’s culture. Southwest Airline uses many
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Becoming a Transformational Leader Situational leadership is easy to assume! Even though a Transformational leader (“Leader”) is needs to be internally directed‚ purpose centered‚ other focused and externally open‚ Transformational leadership (“Leadership”) is not easy to assume! A Leader appreciates that the most powerful solutions are created when different personalities are brought together. He motivates different personality types by leveraging his deep understanding of their personal values
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Traditional approaches to leadership focus on Transactional leadership while‚ the more recent studies are now focusing on Transformational leadership style. Transactional leaders are those who motivate their followers by clarifying task requirements and work role. Transactional leadership style may be considered a common management style that involves a chain of command and defined structure where subordinates are expected to do what their supervisor tells them to do. Forms of motivation include
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I chose Transformational Leadership over the other theories because it does not only describe many of the attributes and behaviors I usually demonstrate in my daily life activities‚ but also it displays the kind of leader I want to become in the future. Personality characteristic such as being dominant‚ self-confidence or having ethical or moral values are traits that are innate from me. As a leader‚ I like to help my teammates to achieve their goals by having a good leader-follower relationship
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Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2010 Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline Jason Tolkin Claremont McKenna College Recommended Citation Tolkin‚ Jason‚ "Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline" (2010). CMC Senior Theses. Paper 88. http://scholarship.claremont.edu/cmc_theses/88 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has
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