IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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PHILIPPINE AIRLINES: What’s next? Philippines airlines started its history on March 15‚ 1941 on a small twin-engine Beech Model 18 flying 212 of pure skies from Manila to Baguio with a full load of five passengers. Upon the outbreak of the pacific war‚ PAL’s two aircraft were pressed into service with the US army Air Corps. Post-war operations began on February 14‚ 1946 with five ex-military Douglas DC-35. In July‚ the airline chartered DC-4s to carry American service men home to Oakland‚ making
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year‚ the time series exhibits regular fluctuations during every July in each year. For instance‚ this equation (y = 2.3347x + 100.47) explains that there is a coefficient of trend that’s moving upwards Moreover‚ every July the demand of Clear Skies Airlines (CSA) is very good Therefore‚ the number of passengers that travel overseas from Pleasantville using CSA’s services‚ shows a strong increasing trend‚ with strong seasonality. On the basis of the cyclical travel patterns‚ we can clearly see that the
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Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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12 Summary 12 References 13 Abstract In this case study we will review the new strategic business plan of American Airlines‚ and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts‚ the effectiveness of existing practices of the airline and how the airline may operate post merger with US Airways. By some measurements‚ the merger between American Airlines and US Airways will create the largest company in
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particular airline. Delta as we know it today‚ traces its roots way back to 1924. Huff Daland Dusters was founded as the world’s first aerial crop dusting organization. In 1928 the company became Delta Air Service‚ and the following year Delta carried its first passengers over a route stretching from Dallas‚ Texas to Jackson‚ Mississippi with stops in Shreveport and Monroe‚ Louisiana. In 1941‚ the company moved its headquarters from Monroe to Atlanta‚ Georgia. Deregulation of airline industry in
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1 Why has Southwest been so much more successful than its competitors? From the start‚ Southwest had the advantage of cheaper startup cost of aircraft due to Boeing overproducing its Boeing 737. Southwest’s key strategy was cheapest ticket pricing. Their goal was to charge fares at all times that were below the cost of driving a car. Another key strategy was the 10 minute turnaround time which enabled the airline to generate higher revenue. The airline then later adopted the airline with the fun
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vision for Astro Airline and he also conveyed to his staff that he was an inspirational leader that made them feel like they could do anything. When the company grew too large‚ many of the employees that viewed Burton as a charismatic leader now saw him as a dictator and a manipulator. An example of his dictatorial behavior was when he was asked why there were no outsiders in the Board of Directors. His reply was since he was the founder and the largest shareholder of the airline‚ he had the power
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of Delta Airlines‚ along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta’s current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful returns in both 2007 and 2008. With its 2008 acquisition of Northwest Airlines Delta became the world’s largest airline‚ further
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globalized world where people and goods are moving farther‚ faster and cheaper than ever. The Indian civil aviation sector too is presently witnessing a boom with a host of private airlines taking to the skies. Leading players in the Indian aviation industry include Air India‚ Indian Airlines‚ Jet Airways‚ Sahara Airlines‚ Kingfisher‚ Spicejet‚ Paramount‚ Indigo and Go Air. While the growth rate of the civil aviation sector has slowed down in the mature international markets‚ it is increasing at a
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