Two Southwest Airlines Incidents. Two more similar incidents occurred in 2009 and 2011 to two Southwest Airlines Boeing 737-300 aircrafts. The fuselage ruptured in the similar areas due to corrosion and lap joint issues‚ but at a far lesser severity than that of Aloha Airlines Flight 243. The incidents occurred to Southwest Flight 2294 on July 13‚ 2009 and to Southwest Flight 812 on April 1‚ 2011‚ where both aircrafts made emergency landings safely with no injuries (Irving‚ 2011). Southwest Flight
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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Southwest Airlines: Organizational Commitment and Communication Paper Communications for Accountants COM/530 Southwest Airlines: Organizational Commitment and Communication Paper Southwest Airlines’ strong organizational culture is reflected in its mission as shown in its website: “dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” Southwest is a company that not only excels in customer service
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Keller Business School of Management HRM 594 Staffing Organizations Professor Burnell Carden August 24‚ 2013 Introduction The intent of this paper it to define critical concepts of strategic planning with Southwest Airlines (SWA) top management and how their organization pursued choices and different strategies to run the business by using superior performance employees that gave them a competitive advantage over their competitors. I will concentrate on the thirteen strategic
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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
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Batna for Soutwest Airlines and Muse/Transtar Realistically negotiating from a less powerful position 1. Know your and their source of power. 2. A Good BATNA 3. Access and Mobilization of Resources 4. Collection of Information 5. Strategy Development 6. Power Tactics Elaboration 1. Introduction - Know your and their source of power – Analyze By identifying yours and their sources of power. But in order to do this‚ you need to know what gives one negotiator more power than another
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of Southwest’s competitive advantage? Southwest Airlines’ successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational culture; strategic human resources management and a lean operations. Southwest fleet is made up of mainly Boeing 737 fuel
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to mold its image‚ communicate with internal and external stakeholders and sustain a long-term positive reputation. For example‚ on July 22‚ 2013‚ Southwest Airlines Flight 345 suffered a collapse of its front landing gear while landing. Their PR team did a great job on how to handle crisis through social media. After the accident happened‚ Southwest comes out and response
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MALAYSIA AIRLINE SYSTEM (MAS) Corporate Information Historical evolution Malaysia Airlines had its humble beginning in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL
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