IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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Scooter2Go Team McFlurry: Elvrick Monte - 500612398 Aliesha Rainey - 500693163 Florian Neupert – 500693171 Abdellatif Abouyahia – 500541584 Floortje Bos – 500651475 Lev Gulec - 500692605 Entrepreneurship | 1 December 2013 Executive Summary Scooter2Go is a modern‚ innovative company‚ located in Amsterdam and lead by six young entrepreneurs. It provides a cheap‚ environmental friendly and easy to use service for transport‚ as an alternative to the GVB‚ car and bicycles. So far the citizens
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Entrepreneurship versus Intrapreneurship1 Veronica MAIER2 Cristiana POP ZENOVIA Abstract This paper provides a review of theoretical studies on the concepts of entrepreneurship and intrapreneurship‚ pinpointing the similarities and differences between them. Entrepreneurship continues to thrive in almost all corners of the world. Entrepreneurs are reshaping the business environment‚ creating a world in which their companies play an important role in the vitality of the global economy. But there
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CHAPTER 2 THE EVOLUTIONARY DEVELOPMENT OF ENTREPRENEURSHIP CHAPTER OUTLINE I. The Evolution of Entrepreneurship II. The Myths of Entrepreneurship A. Entrepreneurs are doers‚ not thinkers. B. Entrepreneurs are born‚ not made. C. Entrepreneurs are always inventors. D. Entrepreneurs are academic and social misfits. E. Entrepreneurs must fit the “profile.” F. All you need is money to be an entrepreneur. G. All you need is luck to be an entrepreneur. H. Ignorance is
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Question: What is entrepreneurship? Illustrate your answer with suitable examples from your home country. Nowadays‚ entrepreneurship places an important determinant of development in the society and regarded as the “rock stars” in the business world. According to Global Entrepreneurship Monitor (GEM)‚ entrepreneurship is defined as: ’any attempt to create a new business enterprise or to expand an existing business by an individual‚ a team of individuals or an established business’. It means
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EMERGING TRENDS IN ENTREPRENEURSHIP Introduction We all know that entrepreneurship is about attempting to assemble resources including innovations‚ finance and business acumen in an effort to transform innovations into economic goods. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new business; however‚ in recent years‚ the term has been extended to include
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1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers
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AIRLINE REGULATIONS Research Paper AVSC 1220 TREVOR CARTER ID # 10524707 *The airline industry operates like the veins of the United States by pumping precious cargo throughout the country. Most *people don’t realize how different the airlines were a few decades ago. The entire industry was regulated by the government. Regulation is usually considered a more socialistic liberal idea that is opposed by conservative capitalists. Although I personally believe in a government with a small
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entry DA is one of the oldest airlines in the United States‚ however‚ there are still threats from new entrants in the market because low-cost carriers (LCC) definitely going to affect the pricing strategy of DA. In contrast‚ DA has brand loyalty due to its long history of operation. Moreover‚ the entry barriers are still high due to the operating cost such as aircraft‚ airport cost‚ maintenance‚ route licenses‚ and taxations. The threat of substitution Since the airline industry is serving passengers
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TABLE OF CONTENTS STATEMENT OF PURPOSE 3 1.0 EXECUTIVE SUMMARY 3 2.0 DESCRIPTION OF THE IDEA 4 2.1Company summary 4 2.2 Mission‚ Vision 6 3.0 MARKET ANALYSIS 6 3.1 Overview of UK advertising spending trends 6 3.2 Market Trends 9 3.3 Competitor Analysis 10 3.4 Critical Risks and Problems 11 4.0 STRATEGY AND IMPLEMENTATION SUMMARY 13 4.1 Competitive Edge 13 4.2 Marketing Strategy 14 5.0 MANAGEMENT TEAM 14 6.0 FINANCIAL PROSPECTS 15 7.0 PROPOSED FUNDING 19 8.0 REFERENCES 20
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