SOUTHWEST AIRLINES CASE STUDY ASSIGNMENT – SUGGESTED STRUCTURE Cover page Contents page MAIN BODY INTRODUCTION (150 WORDS) Purpose of the report What does Southwest Airlines do? What is the background to the organisation? What industry does it operate in? What are its geographical markets? What products and services does it offer and what are the market segments? What are Southwest Airlines’ mission‚ vision and values? What generic strategy
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Executive Summary As Southwest continues expanding‚ it is important that they maintain the low cost structure that has made them so successful historically. As larger and more congested destinations are added to Southwest’s routes‚ they must focus on customer service as the on-time arrivals and other metrics are certain to deteriorate. Additionally‚ in order to protect from volatile fuel prices‚ it would be prudent to expand the fuel-efficiency of the fleet by capitalizing on Boeing’s most
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Southwest Airlines (A) Case Study 1. In June 1971‚ air transportation was not seen to be the primary transportation tool because of all the time wasted from checking in‚ expensive price‚ and air time. Therefore‚ SWA was not only competing with other airlines‚ but also on ground public transportations. SWA had to come up with a marketing strategy that will convince people that they are different from Braniff and other airlines that were seen to be inefficient and poor punctuality. SWA utilize
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Corporate Social Responsibility Task 1 To find out about corporate social responsibility I researched 3 separate businesses the first being the join Lewis partnership which includes Waitrose (a food retailer) and John Lewis (a department store). They have 336 stores located in the UK which are co-owned by every member of staff. The partnership makes on average £9.5 billion a year. They state that corporate social responsibility has been a cornerstone of their business right from the Partnership’s
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1. P&G company review Procter & Gamble Co. is a Fortune 500 American multinational corporation. This company headquartered in USA - Downtown Cincinnati‚ Ohio. Few numbers indicate this company size‚ influence to the world and at the same moment to the world’s society. P&G holds 22nd position in Fortune 500 companies list by their revenues (which are approximately 79‚697.0 million dollars). P&G market capitalization is bigger than many countries GDP. Furtermore P&G profit is 13‚436.0 million dollars
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Introduction Corporate Social Responsibility (CSR)‚ which started voluntarily in some companies‚ caught on with the corporate world over the last few decades. CSR became a norm as per few countries’ corporate governance codes. Many other countries are also contemplating inclusion of CSR initiatives as a standard corporate governance practice. It has become a competitive necessity rather than a nicety‚ which it used to be. Companies saw the benefit. Shareholders supported the initiatives. Stakeholders
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Corporate Social Responsibility in Microsoft Company When we are talking about software‚ technology‚ computers involving manufacturers‚ licenses and supports‚ what is the company that’s the most popular and operates efficiently? Of course it is the Microsoft Company. Microsoft thought that technology can create occasions and opportunities for many people and organizatiobs around the world. So‚ they developed new technology that releases creativity‚ productivity‚ and opportunity for more and more
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What is Corporate Social Responsibility and how could this influence the organizational behavior of “BreadTalk”? Corporate Social Responsibility refers to a company’s sense of responsibility towards the community and environment in which it operates. Companies express this citizenship through their waste and pollution reduction processes‚ by contributing educational and social programs‚ and by earning adequate returns on the employed resources. CSR is also considered as a strategy to create‚ develop
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Arguments against Corporate Social Responsibilities. As we have seen there are a lot of advantages of using Corporate Social Responsibilities‚ however there are points of view that CSR makes negative affect on the company. We will try to explain main disadvantages about CSR below. Some companies are using CSR‚ only because they want to show the seriousness of the business and care about service or product that they produce‚ but in fact they not really carrying about the way the product come to
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very concerned about what they can provide to their stockholders‚ the public‚ customers and even the suppliers. Since McDonalds’ Malaysia first came to Malaysia on 29 April 1982‚ they are well-known for their high commitment in their corporate social responsibility. McDonalds’ cares about human rights and their customers. They do not employ forced labourers or child labourers. Besides that‚ McDonalds’ has anti discrimination policy‚ especially the discrimination against women. Today‚ 53% of McDonald’s
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