21st century has proven to be an interesting period for businesses. With the invention of social media and the availability of information on-demand through the internet and mobile devices‚ businesses are constantly facing scrutiny from the public eye in regards to how they conduct themselves. Gone are the days of the 90’s when a business didn’t have to place much emphasis on their ethical responsibilities. Today however‚ a business must be very precise and careful in how it operates. Whether it
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relevant to CSR‚ such as labor‚ environmental protection and social welfare‚ is in place‚ there are many problems with compliance‚ such as difficulty with enforcement‚ frequent changes to the content of laws and regulations‚ and interpretation of laws being left up to regional governments. As solving those problems will strengthen corporations’ international competitiveness‚ achieve sustainable economic growth and increase corporate value‚ every company as well as the Chinese government is taking
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Case Study – Southwest Airlines 2011 By Dawn Baumann Advanced Marketing Professor Nicole Dillett September 29‚ 2014 As I develop in mind‚ body‚ and spirit‚ I pledge on my honor that I have not given‚ received‚ witnessed nor have knowledge of unauthorized aid on this or any paper. Dawn Baumann Background Summary: Southwest airlines was founded in Texas in 1971 as a small‚ regional intra-state carrier. They chose to service the Golden Triangle of
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“Social Accounting Practices in India as a Corporate Social Responsibility” soniuttranchal@gmail.com Concept: The concept of Social Accounting originated in different forms by Adam Smith in 1776‚ Later on‚ Karl Marks and Engel also expressed their views about social costs in 1844. Pigou in 1920 also elaborated the divergence of Social and Private Costs. The concept of social accounting was clearly introduced in the 1970’s and later this concept received serious consideration from
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What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
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the foundation‚ which is to help‚ improved the quality of education. We want to clarify how Insular Life Foundation is related to over all mission and vision of the company? Answer: The foundation has its own vision‚ which is aligned to the corporate mission. “Committed partner for self-reliance and helping communities we served.” The key words in our vision are commitment‚ self-reliance and helping communities. When we say commitment‚ it refers to longevity. We make sure that in every project
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The Controversy of Homosexuality 12/23/2012 Outline: I. “I now pronounce you husband and husband”‚ when many people hear this statement whether in real life or in movies‚ it brings about many different opinions and reactions. Same sex marriage is still a controversial issue‚ and it’s questionable in many societies‚ in fact it is acceptable in very few communities in the world. People who oppose gay marriage are actually opposing unethical behavior that goes against many beliefs and different
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Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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Aviation News and Resource Online Magazine. “History of Southwest Airlines” http://avstop.com/history/historyofairlines/southwest.html) Bailey‚ Jeff (2008) “Southwest. Way Southwest” The New York Times Freiberg‚ K. & Freiberg‚ J. (1996) Nuts! Southwest Airlines ’ Crazy Recipe for Business and Personal Success. New York: Broadway Marhoffer‚ Amy. (2011) “Southwest Airlines “Gets It” With Our Culture” http://www.blogsouthwest.com/blog/southwest-airlines-“gets-it”-our-culture Pederson‚ Jay P. (2005) International
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A Financial Analysis of Southwest Airlines Co. Accounting for Financial Decisions BA812 Professor Wayne Drake May 20‚ 1998 Gillian Ainsworth Jennifer Goidell Christine Ledoux Tarak Modi Gerald Owens Robin Walters Southwest Airlines: Twenty-Six Years of “LUV” Twenty-six years ago‚ Rollin W. King scribbled three lines on a cocktail napkin‚ leaned across the table‚ and muttered to his longtime friend: “Herb‚ lets start our own airline”. Herbert D. Kelleher loosened his tie and knitted
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