Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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Leadership Southwest airlines‚ a company that is known to have strong employee relationships‚ believes that the happier an employee the better productivity they will have. Southwest Airline CEO‚ Gary C. Kelly‚ has stated that in order to have a strong company he needs to take time building strong relationships as well. “Happy Employees = Happy Customers. Happy Customers keep Southwest flying” (Southwest). He created an environment that challenges employees to be innovative which lead to creative
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Assignment 2: External and Internal Environments Monique Allen Brodnax BUS 499 Business Administration Capstone Dr. Lucinda Blue Strayer University July 28‚ 2012 Segments of the General Environment Introduction This research paper will describe Capital One’s general environment‚ technology and political and legal segments‚ forces of competition‚ Predicting and addressing
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pertains to Southwest Airlines. The four elements of the marketing mix are product‚ place‚ promotion and price. Product is the good or service sold to satisfy a customer’s needs. Place involves all of the decisions required to make the product or service available in the target market‚ or customers‚ place. Promotion is the process of informing the target market of the product. Finally‚ the fourth element of the marketing mix is price. Price setting includes components such as analysis of price setting
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critical for organization to understand the importance of external environment‚ which includes remote‚ operating and industrial environments before developing its future objective. Each environment bases on different factors‚ therefore the analysis of external environment will help the company seeks for new opportunity in many areas as well as discovering challenges that might have direct impact to the organization in the future. The remote environment consists of the study of the economic trend such as
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WTE 365 EXTERNAL MARKETING ENVIRONMENT NAME: MUFIDA BINTI MAHDZIR CLASS: AS 117 5A NO MATRIC: 2012649196 LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM CONTENTS title pages introduction 1 Social factor 2 Demographic trend 3 Economic condition 3-4 Technology changes 4 Political and legal 4 competition 5 conclusion 6 references 7 INTRODUCTION The marketing environment represents a mix between the internal and external forces which surround an organization
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SOUTHWEST AIRLINES AND CIRQUE DU SOLEIL GROUP 1 SECTION B PGP1 Ideas for growing the Southwest Airlines business: * Southwest Airlines is best in its customer service‚ but there are few points in which it can do further better. Currently it operates only in small and less congested cities‚ to cut down the cost. But to provide passengers a better connectivity‚ and facility to transfer the carrier‚ it can open up into big cities too. * Southwest Airlines is doing well with its strategy
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What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
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Despite operating in one of the most unattractive industries‚ Southwest Airlines has being very successful in its operations. Its operational success can be attributed to the use of a single aircraft type by the airlines targeted at minimizing the maintenance as well as the operational costs (Jackson et al.‚ 2011). The airline also targets the smaller as well as the less congested airports to minimize delays as well as schedule disruptions. The aircrafts are easily turned around easily minimizing
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thereby stifling creativity and growth by eliminating experimentation. On the other hand‚ a company may be overly innovative and always looking for new ideas and taking new risks. Although this sounds good in theory‚ it may lead to an unstable work environment. Culture can either make or break an organization. Culture is not a tangible object. It is the result of management’s beliefs and values and employees’ implementation of those beliefs and values. It exists within all organizations and can be
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