Strategy – BAD 4013 – SUMMER 1999 Case Study Southwest Airlines I. Strategic Profile and Case Analysis Purpose The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. Twenty-seven years ago‚ Rolling King‚ owner of floundering commuter airline‚ and Herb Kelleher‚ King’s lawyer‚ got together and decided to start a different kind of airline that would provide a short-haul‚ low-fair‚
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Strategy and Policy Case 2. Southwest Airlines. I- Strategic Profile and Case Analysis Purpose Southwest airlines were founded in 1971 by King and Herb Kellerher. They started with a low cost strategy in a risky market where profitability depends a lot on fuel prices and external factors‚ such as the willingness of consumers to pay ticket prices. They started growing a lot with various strategies that permitted them beat a lot of their competitors‚ but in order to stay in the market they
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Chapter 7 Money is anything which people are willing to accept in exchange for goods and services. Barter involved exchanging or swapping goods or services which people already have for something else they need. For example a pig in exchange for a pair of shoes. This system was very complicated. Not only did you need to find someone who had what you needed‚ but he/she had to be willing to accept whatever you had to offer. To overcome this problem money was introduced. For example how many
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Paint industry Threats of new entrants For a dominant paint manufacturing company which is spread allover India‚ local players act as a very huge threat to them. With a small place for factory and an effective distribution system the local players may pose themselves a huge competition for these nationalized companies. As the local players do not mind quality but sell products for cheap rates they grab more attention of middle class people in India who are of majority. But if the major
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Five Forces Model Rivalry Among Firms: Currently in the fast food industry‚ there is intense competition for growth in the market. The market growth is rising because of the convenience factor and busy consumers not having enough time to cook a meal. The restaurant industry is also growing rapidly due to opportunities in other global markets. In McDonald’s case‚ they actually have a competitive advantage because they have already entered many different countries and are succeeding in these countries
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The airline industry is a tough place to make money because of its price sensitive customers‚ too many competitors‚ high capital intensity and boom-or-bust cyclicality. Even though with all these factors‚ Herb Kelleher‚ the cofounder and chairman of Southwest Airlines‚ created the sort of value that any company leader would envy. Herb Kelleher embraced servant-leadership as his style. Servant-leaders put their people above themselves‚ care about their employees‚ humble and empower their people. These
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Porter’s Five Forces After the analysis of Jetstar’s societal environment with the use of PEST‚ the Porter’s Five Forces can be used to analyse another aspect of the external environment; the task environment. Porter’s Five Forces is a framework that consists of five competitive forces‚ threat of entry‚ power of supplier and buyer‚ threat of substitution and competitive rivalry. These forces facilitate the analysis of the task environment of an industry or company (Wheelen and Hunger‚ 2009)
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reinforcing ‘Government’ as the Sixth Force Lecturer Name: Ms. Arual Dewi A/P P. Arunachalam Student Name Student ID Tutorial Group Thanneermalayan Narayanan 09018003 5 TABLE OF CONTENTS PAGE ASSIGNMENT 1: The Need for reinforcing ‘Government’ as the Sixth Force……………….2-9 References……………………………………………………………
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As with any company‚ Southwest Airlines has risks that have to deal with. For starters‚ co-founder and visionary leader Kelleher will soon be less involved in the firm ’s operations. Mr. Kelleher is responsible for the decision making of Southwest Airlines so it is going to be interesting to say the least when he takes a lesser role in the daily business of Southwest. Perhaps a more important risk‚ though‚ is the simple fact that Southwest is an airline. Past financial indicators have shown that
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A Porter’s five forces analysis can complement other techniques‚ like a SWOT analysis. A SWOT analysis focuses on the company‚ while a Porter’s five forces analysis looks at the external factors impacting on a company. * Porter’s five forces are listed in the left margin. Degree of Rivalry is emboldened because it is the central force‚ which involves all the other forces. Classical economics predicts that rivalry between companies should drive profits to zero. This is part of the threat
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