Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline
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Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy‚ they want to achieve customer satisfaction by employee satisfaction. They are famous for their customer and employee relationship. SWAC has been recognized by multiple organizations
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Leadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture‚ utilizing managerial controls‚ and leveraging diversity. Effective management teams are developed by cultivating leadership skills in those that supervise the company’s associates. Organizations want managers that can motivate their associates to achieve the
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Southwest Airlines 2011 Diagnosis: Southwest airlines began first flight in 1971. They experienced finance loss only in the first year. Southwest’s company vision is to keep a low fare with better customer service. According to different surveys‚ Southwest airline has the highest margin in all years except 2007 and passenger yield. Southwest has lowest average revenue passenger miles per passenger‚ load factors‚ unit costs per available seat per mile‚ and net debt. In order to maintain their
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Industry IT Survey Project For Southwest Airlines Prepared for Rick‚ Turley CIS600: Information Technology and Project Management Prepared by Amr‚ Mutlaq Colorado State University April‚ 17th‚ 2013 Overview Southwest Airlines Co is a major U.S airline and the world’s largest low-cost carrier‚ headquartered in Dallas‚ Texas. It was established in 1967 and adopted its current name in 1971. The airline has more than 46‚000 employees as of August 2012 and operates more than 3‚400
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Introduction Southwest Airlines is one of the largest domestic carriers in the United States‚ with over 3400 flights every day from 64 domestic destinations. Since 2011‚ Southwest Airlines is the airline that “carries the most domestic passengers of any US airline” ("Scheduled passengers carried"‚ 2011). The major factor that contributes to the success of Southwest Airlines and makes it different from the other airlines is its approach in designing and managing the processes. Measuring capacity
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Introduction Southwest Airlines is a company that aims at having happy management‚ employees and customers. Unlike some companies‚ Southwest welcomes the idea of their employees being members of a labor union‚ agreeing that they need someone to speak for them in an effective way. Sure there are still some issues and differences that need to be worked out but that is what the union is there for. Review/Analysis of the Case As with any relationship‚ there is going to be goals and issues that the
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Southwest Airlines Southwest Airline started out in 1967 and has been different even from its inception. The airline flew to three cities at first and allured customers with flights that departed and arrived on time at the lowest rate possible. This was important to business people that needed to get to and from Dallas‚ Houston‚ and San Antonio on business (History‚ 2013). It was also important to make sure people had a good time while traveling and dedicated their business to a high quality
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Southwest Airlines has been known for is inexpensive flights and upbeat‚ jokester employees since 1971. In 1980‚ Southwest adopted its mission statement as‚ “A dedication of customer service delivered with ‘a sense of warmth‚ friendliness‚ individual price and company spirit”. (Anonymous‚ 2005‚ p. 16). In 1997‚ Southwest Airlines celebrated its 25th anniversary. “The celebration centered around ten philosophical principles‚ such as ‘under promise but over deliver’ and ‘take competition seriously
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Introduction: Southwest Airlines path towards earning the right to fly was a long and stressful process for everyone involved. However‚ the staff’s ability to overcome all odds truly began the formation of Southwest’s distinct character‚ which makes the company so successful today. Founders Rollin King and Herb Kelleher who founded the company in 1967‚ among others were attacked by Texas airlines such as Braniff‚ and Continental‚ claiming the market was already saturated. After three years of
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