CASE REPORT #7	 GROUP 10 (按姓氏首字母排序) 黄昕 靳子仪 刘静 刘天娇 王小茜 2011/5/3 CASE REPORT #7： Southwest Airlines: Waging War in Philly Case Briefing： In May 2004‚ Southwest Airlines’ new line in Philadelphia began to operate‚ which triggered enormous commotion in the existing airline industry—especially US Airways. Southwest Airlines is famous for its low cost strategy‚ which goes against the industry’s conventional wisdom (See Form 1 below). Having persisted in its strategy‚ Southwest expended
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Airline Crisis Communication Airline crisis communication is very important in saving the reputation of an airline company. The purpose of this presentation is to evaluate the reason why some airline loss their reputations and then make successful strategies in an airline crisis communication In this presentation‚ the definition of airline crisis communication will be given from two aspects‚ the aspect of practical way and the knowledge of the scholars. Then an example of an unsuccessful case
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JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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relating to the Porter’s 5 forces framework that affect the Airline industry. M.Porter’s framework Source http://www.investopedia.com/features/industryhandbook/airline.asp A -Threat of New Entrants is low (=The existence of barriers to entry (patents‚ rights‚ etc.) The airline industry is so saturated that there is hardly space for a newcomer even to squeeze its way in. The main concern for this is the cost of entry. The airline industry is one of the most expensive industries‚ due to the
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Increase Market Research Southwest Airlines is practicing a conservative growth strategy. The airline focuses on growing internally and expanding within their current routes. It is estimated that in any given year‚ 85% of Southwest’s expansion is internal. The company purchases new planes to add capacity to their system. By next year‚ they will be using 14 to 16 new planes for internal expansion. At times‚ Southwest expanded externally‚ but only when an opportunity was present. The company faces
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in February that led to the cancellation of over 1‚100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to outline his vision for the airline‚ he realized that he needed to move quickly in implementing that vision to maintain the confidence of customers‚ employees‚ and shareholders. Just a few miles outside Barger’s window was John Fitzgerald Kennedy (JFK) Airport‚ where JetBlue began
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of Ben &’ ferry’s whether to enter the Japanese market—and if so‚ how—illustrates the strategic thinking behind such a constrained decision‚ focusing on an increasingly feasible option of partnering with a single retailer for the market entry. The case covers a wide spectrum of strategic issues faced by a branded consumer goods manufacturer in the early stages of venturing beyond its domestic market Students can assume the role of the chief executive officer in (1) balancing the attraction of a potentially
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United Airlines Case United Airlines was founded in 1926‚ which gives the airline nearly 90 years of experience. United faced many challenges throughout its years of operation‚ however the airline has still managed to be relevant and competitive in its industry. Theses challenges include: mergers‚ acquisitions‚ war‚ the Great Depression‚ labor union strikes‚ buyout attempts‚ terrorist attacks‚ bankruptcy‚ and recessions. The Airline deregulation Act of 1978 was the genesis for the airline industry we know
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resources of our airline company? Wisconsin World Flights airline company resources can be divided into two types: tangible and intangible resources. Tangible resources Tangible resources are the assets we have in possession and the products we offer towards our customers. It can be divided into two main part which are physical resources and technological resources. Physical resources Since without aircraft‚ airlines could not function‚ aircraft become a major resource for any airline company. For
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SOUTHWEST CEO | CEO Gary Kelly and What Makes Southwest Airlines So Successful | | CEO Gary Kelly and the employees of Southwest Airlines have fun at work. His skills as an accountant gave him a chance to change how the airline handled the accounting end of business. The corporate culture and core competencies have made Southwest Airlines a front runner in the business. | | LeAnne Powell | 10/15/2011 | | Page 1 CEO Gary Kelly and What Makes Southwest
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