2.3 – DQ: Southwest Airlines History Commercial aviation has developed a reputation over the years of numerous flight delays‚ overbooked flights‚ and bad customer service while statistically maintaining a reputation for being one of the safest modes of transportation in the world today. Throughout the years airlines have come and gone by becoming newly formed start ups in the industry and becoming successful powerhouses in the industry or going through mergers‚ acquisitions‚ and even bankruptcy.
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Southwest Airlines: A Corporate Cultural Assessment University of X September 17‚ 2005 Southwest Airlines: A Corporate Cultural Assessment Southwest Airlines (Southwest) is a domestic US airline that provides short haul‚ high frequency‚ point-to-point‚ and low-fare service to and from 60 airports in 59 cities across 31 US states. From humble beginnings in 1971‚ this airline with only four passengers per flight‚ and airhostesses wearing hot pants and white go-go boots‚ has evolved into a leader
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MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money‚ but lots of personality. Marketing itself as the LUV airline‚ the company featured a bright red heart as its first logo. In the 1970s‚ flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days‚ Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased
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ALINEANDO LA ORGANIZACIÓN Case in Point Southwest Airlines: consistencia y coherencia a lo largo del tiempo Logo: www.southwest.com Southwest Airlines (SWA) es la primera aerolínea norteamericana: transporta millones de pasajeros anuales (102 millones‚ en 2008)‚ llega a 67 ciudades en 34 estados y opera más de 3.300 vuelos diarios.4 Tiene 35.000 empleados‚ 36 años consecutivos de beneficios y un récord de reconocimientos‚ que van desde estar entre las empresas más admiradas del mundo hasta
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BibliographyKernin‚ Roger A. and Peterson‚ Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was
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Southwest Airlines Motivation This article that I found covers motivation at the southwest airlines (SWA). The way’s they motivate their employees could affect the way I handle and pick the jobs in my career path later in life. You know their motivation works well when their absence and tardiness are one of the lowest in the area. Southwest airlines is one of the most highly unionized airlines in the airline industry. With the employers taking charge and taking care of each employers‚ customers
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Southwest Airline Strategy Implementation Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match‚ and or enhance‚ the companies design and strategy. The company structure‚ culture‚ and human resources have been taken into consideration. What was found‚ was that Southwest has a strong culture‚ which ties most of the strategies together. Supervisors and employees work side by side‚ which promotes trust and understanding
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and Hobby‚ which is Southwest Airlines’ only profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest was established‚ two airlines were servicing the geographic market - Braniff International Airways and Texas International (TI) Airlines. Though both provide
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Southwest Airlines: 1993 (A) - Just Plane Smart -SummaryIntroduction: During the summer of 1003‚ the company was about to receive two uncommitted airplanes. The director of schedule planning needed to find a way to put these machines to work and meeting growth objectives without damaging the company’s focus. The main decision should be compliant with the Southwest Airlines’ organizational culture. History: Southwest started in 1971‚ after going through court battles caused by competitors that
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with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of its early history‚ but is now integral to the success of airline organizations. The airline industry did not require a distribution strategy initially because passengers could purchase flight tickets directly from the airline’s desk. McDonald (2007) discusses the evolution of airline distribution from purchasing at the airlines counter to the addition of call centers and city ticket offices to
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