DD Investment Fund Date: 12th December 2012 Subject: Southwest Airlines-Analysis and Valuation The current memo outlines the analysis and valuation of Southwest Airlines along with sectoral trends in the US airline industry‚ its prospects for growth in the near future contact@solvemyassignment.com http://solvemyassignment.com/ Overvie w of the US Airlines Industry and Growth Prospects In the last 20 years‚ capacity in the US airline industry has grown at a CAGR of 1.4 % to ~ 1‚012 billion
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Analysis of Key Strategies Stephanie Peete Embry-Riddle Aeronautical University Business Capstone MBAA-635 William Reed February 23‚ 2014 Analysis of Key Strategies When a company creates a strategic plan‚ it should reveal the future direction of the company. The strategic plan should outline the organization’s purpose‚ goals and the methods that will be used to accomplish those goals. The major key components of strategic planning are outlining the company’s vision and mission statements. The
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Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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using fuel efficiency. Their plan has no class difference. They spend more times in the air rather than other airlines. They make very simple to their customers. Southwest has never offered meal service. They provide only cookies and beverage. Offering meal service can be $40 in their price. 2. What are the foundations of Southwest’s competitive advantage? Answer: Even though Southwest had many basics for success‚ a noticeable competitive advantage could be found in its cost structure. They really
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SOUTHWEST AIRLINES Southwest Airlines is the nation ’s low fare‚ high customer satisfaction airline. Southwest was incorporated in Texas in 1967 and commenced Customer Service on June 18‚ 1971‚ with 3 Boeing 737 aircraft serving 3 Texas cities Dallas‚ Houston‚ and San Antonio. At year-end 2004‚ Southwest operated 417 Boeing 737 aircraft and provided service to 60 airports in 59 cities in 31 states throughout the United States. Southwest Airlines topped the monthly domestic passenger traffic
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Southwest Airlines: Organizational Commitment and Communication Paper Communications for Accountants COM/530 Southwest Airlines: Organizational Commitment and Communication Paper Southwest Airlines’ strong organizational culture is reflected in its mission as shown in its website: “dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” Southwest is a company that not only excels in customer service
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Case Analysis on the Article‚ ¡§Competitive Turbulence in the Airline Industry¡¨ (Segmentation‚ Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service‚ Budget‚ Limited-service‚ Premium-service Segmentation and Targeting: Psychographic‚ Behavioral‚ Geographic and Demographic Positioning: Value proposition matrix (more for more‚ less for less‚ etc.) Conclusion and Recommendations: « SIA in marginal value proposition
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Southwest Airlines Internal Analysis Introduction This internal business analysis is on Southwest Airlines‚ which was founded in 1967 by Rollin King and Herb Kelleher. The main focus for Southwest Airlines was to provide low cost flights for their customers‚ and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging. For instance‚ in the span of two years (2005-2007) five major airlines
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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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Culture at Southwest Airlines on the Eve of Merger with AirTran In looking at Southwest’s values and norms‚ it’s helpful to examine how the company’s culture is described by all stakeholders (internal – employees‚ management; external – investors‚ customers). Five key values emerge that guide the company at all levels. 1. Zealous passion for customer satisfaction Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite‚ everyone
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