North America for Euro-Air. Euro-Air‚ a major European-based commercial airline‚ operated daily service to its European hub from fourteen cities in North America and onward service to more than 300 locations in 90 countries around the world. The fax letter (see Exhibit 1) suggested that Euro-Air had recently caused a lot of problems for at least one of its passengers. Passenger complaint letters were not unusual at any airline. What was unusual about this letter was the litany of problems described
Premium Airline Boeing 747 Northwest Airlines
Airline Deregulation act of 1978 Aston A Samms Embry Riddle Aeronautical University Abstract The United States Airline Deregulation Act of 1978 was a dramatic turning point in America. It was the first systematic dismantling of a comprehensive system of government control since the Supreme Court declared the National Recovery Act unconstitutional in 1935. It was also part of a broader movement that‚ with varying degrees of thoroughness‚ transformed such industries as trucking‚ railroads‚ buses
Premium Airline Avianca Airport
Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
Premium Customer relationship management Customer service Airline
Airline Catering What is airline catering? Airline catering is a business that provides food service at a remote site‚ specifically airline companies. It involves providing meals for passengers on board an aircraft as well as for restaurants situated at airport terminals. Modern airports have a variety of food and beverage outlets to cater to the increasing number of air passengers. Catering to passengers en route is normally contracted out to a flight catering unit of a reputed hotel or to a
Premium Catering Airline Pan American World Airways
Survey among airlines. Airline industry is a labor intensive service sector as much as capital intensive and mainly white collor workers are employed. In the industry computerized electronic systems are highly used. In order to produce an aviable seat for sales‚ there are many interconnected services are gathered such as resevation‚ ticketing‚ operations‚ passenger traffic‚ handling of passenger‚ baggage and cargo‚ catering‚ maintenance (MRO)‚ training‚ fuelling etc. While airlines render many
Premium Fraud Airline Aircraft
flourishing financial success and the ability to triumph over competitors‚ while maintaining a prestigious reputation by operating socially responsibly‚ collaborating with other multinational companies and the sponsorship of events evinces Emirates airline unequivocally has one of the best marketing strategies in the industry today. In addition‚ more effective research is being utilised by the company to improve knowledge regarding consumer and competitor behaviour‚ as well as internal organisational
Premium Airline Emirates United Arab Emirates
2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
Premium Malaysia Airlines Airline Low-cost carrier
01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
Premium Toyota Prius Toyota
is available at www.emeraldinsight.com/0960-4529.htm MSQ 15‚3 A case study of service failure and recovery within an international airline David Bamford Manchester School of Management‚ UMIST‚ Manchester‚ UK‚ and 306 Tatiana Xystouri Ministry of Finance‚ Nicosia‚ Cyprus Abstract Purpose – This paper seeks to examine the effectiveness of internal processes of service quality recovery for an international airline. Design/methodology/approach – An action research methodology was adopted
Premium Service system Service Customer service
is available at http://www.emerald-library.com Journal of Management Development 19‚6 456 The story of Singapore Airlines and the Singapore Girl Deputy Head of Department/Group Head‚ Republic of Singapore Air Force‚ Singapore Keywords Airlines‚ Singapore‚ Brands‚ Differentiation‚ Strategy‚ Service quality Abstract Maps the strategic 50-year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world-class stature. Both longitudinal
Premium Singapore Airlines Airline