Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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that buy expensive tickets just to have all the comfort that others airlines offer‚ Southwest decided to do the opposite and selling just the transportation itself for the lowest price it could be just so you could get to places without paying too much for it. They kept it simple and inexpensive. 2 – What values do airline customers – both business and leisure travelers – seek when they buy air travel tickets? Has Southwest done a better job than competitors of meeting the needs of these air
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Rewards at Southwest Airlines Case Study Southwest Airlines prided themselves on their commitment to customer service and equality by offering a streamlined business model with an emphasis on simplicity and efficiency that has remained the same for the most part since the airlines’ inception in 1967. At the time of the case study‚ Southwest had been profitable for the past 28 years‚ an achievement many airlines are incapable of boasting due to the volatility of the airline industry. One
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strategic issues at the functional level are related to business processes and the value chain. Functional level strategies in marketing‚ finance‚ operations‚ human resources‚ and R&D involve the development and coordination of resources through which business unit level strategies can be executed efficiently and effectively (Cile‚ 2014 ). Southwest Airlines utilizes its functional level to explore and answer the following question to access how the company is progressing in the industry. How are we
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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Southwest Airlines: Organizational Commitment and Communication Paper Communications for Accountants COM/530 Southwest Airlines: Organizational Commitment and Communication Paper Southwest Airlines’ strong organizational culture is reflected in its mission as shown in its website: “dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” Southwest is a company that not only excels in customer service
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Culture at Southwest Airlines on the Eve of Merger with AirTran In looking at Southwest’s values and norms‚ it’s helpful to examine how the company’s culture is described by all stakeholders (internal – employees‚ management; external – investors‚ customers). Five key values emerge that guide the company at all levels. 1. Zealous passion for customer satisfaction Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite‚ everyone
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SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
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Shaw‚ Stepehn. Airline Marketing and Management (7th Edition). : Ashgate Publishing Group‚ . p 16 http://site.ebrary.com/id/10470883?ppg=16 Copyright © Ashgate Publishing Group. . All rights reserved. May not be reproduced in any form without permission from the publisher‚ except fair uses permitted under U.S. or applicable copyright law. Shaw‚ Stepehn. Airline Marketing and Management (7th Edition). : Ashgate Publishing Group‚ . p 17 http://site.ebrary.com/id/10470883?ppg=17 Copyright
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On April 27‚ 2015 in Baltimore‚ Maryland‚ riots erupted. It all started when Freddie Gray was arrested on April 12‚ 2015‚ and was severely injured in police custody. Gray later died of the injuries. This was the latest case of police brutality in a long string of incidents. Tensions boiled over after about a week of peaceful protest‚ and protesters turned to violent actions. Joined by gangs and others seeking to take part in violence‚ stores were looted‚ rocks were thrown at police‚ and property
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