1. Discuss Porter’s Five Forces of industry competition‚ with relation to the entry of Southwest Airline in the airline market. The Porter’s Five Forces are as followed: Rivalry: The rivalry factors that could influence Southwest include high fixed costs‚ excess capacity‚ low differentiation‚ and price war. Fixed costs in the industry mean the costs of planes‚ fuel‚ pilots‚ flight attendants‚ and additional staff for luggage and customer service. All of these factors need to meet governmental
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SOUTHWEST AIRLINES Southwest Airlines Co. is a major U.S. airline and the world’s largest low-cost carrier‚ headquartered in Dallas‚ Texas. It was established in 1967 that operates Southwest Airlines and AirTran Airways to fly among three major Texas cities – Dallas‚ Houston and San Antonio. It is the biggest operator of the Boeing 737 in the world. Flight distances ranged from 190 to 250 miles and flight time were about 45 minutes. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U
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Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to
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financing)‚ gift certificates‚ direct debit from a customer’s bank account‚ consumer invoicing‚physical bank check and payment upon delivery.So the availability of funds depends on payment methods. I.Distribution Structure 1. 2.PROBLEMS AND OPPORTUNITIES A.Key problem areas Intense Competition:Businesses of the company is rapidly evolving and intensely competitve and the company has many competitors in different industries‚ including retail‚ e-commerce services‚ digital content and digital media
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Southwest Airlines Internal Analysis Introduction This internal business analysis is on Southwest Airlines‚ which was founded in 1967 by Rollin King and Herb Kelleher. The main focus for Southwest Airlines was to provide low cost flights for their customers‚ and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging. For instance‚ in the span of two years (2005-2007) five major airlines
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spend more times in the air rather than other airlines. They make very simple to their customers. Southwest has never offered meal service. They provide only cookies and beverage. Offering meal service can be $40 in their price. 2. What are the foundations of Southwest’s competitive advantage? Answer: Even though Southwest had many basics for success‚ a noticeable competitive advantage could be found in its cost structure. They really handled that issue very well. In 1984‚ Southwest’s average cost
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To be effective‚ remuneration systems should be based on sound understanding of the motivation of people at work. However‚ this has proved to be an extremely complex topic‚ and very often reward systems used by employers have been based on simplistic motivation theories and they have failed. In this article I describe the most significant contributions to the theory of motivation‚ leading up to a review of current understanding of this complex subject. This leads us into examining strategies for
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Outline a key issue for obedience‚ discuss by using theories/studies from obedience for what happened in Abu Ghraib The Abu Ghraib prison is a notorious prison in Iraq‚ located in Abu Ghraib‚ near Baghdad. US soldiers were told to abuse and humiliate the prisoners by their leaders; this included chaining them up‚ treating them like dogs‚ and sometimes sexually harassing them. In April 2004 the abuses at Abu Ghraib were exposed with photos and videos showing US soldiers abusing naked Iraqis. On the
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[pic] Southwest Airlines Financial Performance Analysis Presented to Gary C. Kelly Chairman of the Board‚ President and CEO by Total Resource Network Raquel Alston‚ Tanya Spencer and‚ Nicole Stenhouse for BUS 515 Financial Management Professor James Kerwin October 3‚ 2011 Introduction Total Resource Network (TRN) congratulates Southwest Airlines for thirty-eight years of consecutive profitability. This is a major accomplishment that should be applauded especially
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Southwest University Foreign Students Admission Information (2013-第 1 稿) I. Introduction Southwest University (SWU) is a comprehensive and national key university sponsored by China’s Ministry of Education. SWU was founded in July‚ 2005‚ by the amalgamation of two formerly independent universities‚ Southwest China Normal University and Southwest China Agricultural University. It is one of the "211 Project" universities (top 100) which get preferential support in their development and construction
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