Southwest Airlines has been known for is inexpensive flights and upbeat‚ jokester employees since 1971. In 1980‚ Southwest adopted its mission statement as‚ “A dedication of customer service delivered with ‘a sense of warmth‚ friendliness‚ individual price and company spirit”. (Anonymous‚ 2005‚ p. 16). In 1997‚ Southwest Airlines celebrated its 25th anniversary. “The celebration centered around ten philosophical principles‚ such as ‘under promise but over deliver’ and ‘take competition seriously
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Analysis of Southwest Airlines Module: Business Management Vanessa Eelma Alyssa Julianna Farkas Thomas Schillinger Peter Lukacs Attila Radvanszki Adam Radvanszki 29th November‚ 2010 Word Count : XXXX Contents 1. Introduction 3 2. Literature Review 4 2.1 General Introduction of Theories Used 4 2.2 SWOT Analysis 4 2.3 External Factors 4 2.4 Organizational Structures 4 2.5 Hofstede’s Theory 5 2.6 Cultural Elements 5 2.7 Motivation 5 3 Analysis of Southwest
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Southwest Airlines Southwest Airline started out in 1967 and has been different even from its inception. The airline flew to three cities at first and allured customers with flights that departed and arrived on time at the lowest rate possible. This was important to business people that needed to get to and from Dallas‚ Houston‚ and San Antonio on business (History‚ 2013). It was also important to make sure people had a good time while traveling and dedicated their business to a high quality
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Management within Southwest Airlines An Assessment of Four Function of Management within Southwest Airlines According to Edward de Bono "an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and ... Creativity involves breaking out ..." Southwest Airlines has done just that‚ in a world of high competition and drastic changes they paid close attention to their customers needs‚ therefore‚ succeeding when many other airlines were failing
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Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy‚ they want to achieve customer satisfaction by employee satisfaction. They are famous for their customer and employee relationship. SWAC has been recognized by multiple organizations
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Analysis of Southwest Airlines and the Airline Industry in the US Patricia E. Vazquez TABLE OF CONTENT Abstract . . . . . . . . . 03 Introduction . . . . . . . . . 04 A Foundation of “Love Options” . . . . . 04 Southwest Airline’s Strategies . . . . . . 05 Southwest Airline’s Operations . . . . . . 06 Southwest Airline’s Performance . . . . . . 06 Southwest Airline’s Competitors . . . . . . 07 The Airline Industry in the US . . . . . 07 Rivalry‚ Magnify for
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BASIC STRATEGY: In order to make up for increasing expenses Southwest needs to expand. My recommended strategy for Southwest to pursue‚ is to merge with Air-Tran and expand into areas where Air-Tran has a heavy presence and Southwest has none. With Southwest having a weak presence in the southeastern U.S.‚ a key area to expand would be Atlanta’s Hartsfield-Jackson International‚ which is the busiest airport in the U.S. There is obviously a need for the low air-fare company at this site. Southwest’s
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Southwest Airlines and Microeconomics John Divler Rasmussen College Author Note This research is being submitted on June 14‚ 2010‚ for Mr. Bergeen’s Microeconomics course at Rasmen College by John Divler. Southwest Airlines and Microeconomics Southwest Airlines was created in 1967 and is headquartered in Dallas‚ TX. Southwest offers flights to their passengers to get them to their destinations when they want to get there‚ on time‚ at the lowest possible fare. The advantage that Southwest
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The following questions pertain to the Ten Southwest Practices for Building High Performance Relationships. With regard to questions 1 - 4 please explain what they mean to you within a service management focused organization. 1. "Lead with Credibility and Caring"? Many believe that leadership is related to an individual’s level or position within a company; many people refer to the leadership of an organization as embodying the individuals who hold executive positions. However‚ most executives
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Introduction: Southwest Airlines path towards earning the right to fly was a long and stressful process for everyone involved. However‚ the staff’s ability to overcome all odds truly began the formation of Southwest’s distinct character‚ which makes the company so successful today. Founders Rollin King and Herb Kelleher who founded the company in 1967‚ among others were attacked by Texas airlines such as Braniff‚ and Continental‚ claiming the market was already saturated. After three years of
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