Case Study: AirTex Aviation (Textbook p. 246) Suggested practice/discussion questions: Group Presentation 1. Did AirTex need a new control system at the time of takeover? 2. Evaluate the control system that Frank and Ted implemented. Class Discussion 3. Should anything have been done differently? Case Study: AirTex Aviation “Hello‚ Sarah. This is Ted Richards.” Ted was on his way to resign from his job. He and his business partner Frank Edwards had just bought AirTex Aviation‚ a floundering
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SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
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Southwest Airlines started out as a very small company that was established in 1967. At that time‚ they had only three airplanes and twenty-five employees. Southwest now is one of the most successful major airlines in the United States. With the mission of “dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit” (About Southwest‚ n.d.) has allowed the company to grow to 694 aircraft and 46‚000 employees (Hitt‚ Ireland
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strategies can be executed efficiently and effectively (Cile‚ 2014 ). Southwest Airlines utilizes its functional level to explore and answer the following question to access how the company is progressing in the industry. How are we utilizing human resources‚ information technology‚ finance/accounting‚ marketing‚ or other functional areas to gain a competitive advantage? The primary marketing strategy for Southwest Airlines is to target business travelers because they are the most frequent buyers
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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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AIRLINE RESERVATION SYSTEM 1.1 Abstract Main aim of the Airline Reservation System is to help the customers in reserving Air tickets through online. Airline Reservation Systems (ARS) used to be standalone systems. Each airline had its own system‚ disconnected from other airlines or ticket agents‚ and usable only by a designated number of airline employees. Travel agents in the 1970s pushed for access to the airlines ‘systems. Today‚ air travel information is linked‚ stored‚ and retrieved by a network
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Culture at Southwest Airlines on the Eve of Merger with AirTran In looking at Southwest’s values and norms‚ it’s helpful to examine how the company’s culture is described by all stakeholders (internal – employees‚ management; external – investors‚ customers). Five key values emerge that guide the company at all levels. 1. Zealous passion for customer satisfaction Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite‚ everyone
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Airline News Express airline NEws Express We Report to you In This Issue: Airline Yield Management The practice of Yield management has been widely adopted by service organizations in the past three decades. Yield management originally started in the airline industry and this capacity management strategy is also most often applied by airlines. The practice of yield management‚ especially in the airline industry‚ has been discussed in many different studies. There is‚ however
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sales. As a scenario‚ this study would be taking the point-of-view of a Marketing Manager idealising and justifying the team’s actions in a sales boost bid. For this paper‚ studies would be based on the national carrier of Malaysia‚ Malaysian Airlines System (thereafter referred to as MAS). They have been dogged by continuous sales decline since the beginning of this decade. In the beginning of 2006‚ the company recorded some RM 10 billions of loss for just over the past 2 years. As of February
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Emirates Airlines TABLE OF CONTENTS Executive Summary…………………………………………………………………. 2‚ 3 1. Introduction 1.1 History ……………………………………………………………………….. 4 1.2 Introduction…………………………………………………………………… 5‚ 6‚ 7 2. Vision & Mission 2.1 Vision Statement…………………………………………………………….. 8 2.2 Mission Statement…………………………………………………………… 9 3. PESTEL Analysis 3.1 Political…….………………..………………………….………………….......10 3.2 Environment…………………………………………..………………............11 3.3 Social…………………………………………………..…………..……….
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