"Southwest airlines marketing mix" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 6 of 50 - About 500 Essays
  • Powerful Essays

    Southwest Airlines Culture

    • 1212 Words
    • 5 Pages

    Southwest Airlines has been known for is inexpensive flights and upbeat‚ jokester employees since 1971. In 1980‚ Southwest adopted its mission statement as‚ “A dedication of customer service delivered with ‘a sense of warmth‚ friendliness‚ individual price and company spirit”. (Anonymous‚ 2005‚ p. 16). In 1997‚ Southwest Airlines celebrated its 25th anniversary. “The celebration centered around ten philosophical principles‚ such as ‘under promise but over deliver’ and ‘take competition seriously

    Premium Southwest Airlines Airline ATA Airlines

    • 1212 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Southwest Airlines and Microeconomics John Divler Rasmussen College Author Note This research is being submitted on June 14‚ 2010‚ for Mr. Bergeen’s Microeconomics course at Rasmen College by John Divler. Southwest Airlines and Microeconomics Southwest Airlines was created in 1967 and is headquartered in Dallas‚ TX. Southwest offers flights to their passengers to get them to their destinations when they want to get there‚ on time‚ at the lowest possible fare. The advantage that Southwest

    Premium Southwest Airlines Airline Supply and demand

    • 1125 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Southwest Airlines Essay

    • 1263 Words
    • 6 Pages

    Southwest Airlines Southwest Airline started out in 1967 and has been different even from its inception. The airline flew to three cities at first and allured customers with flights that departed and arrived on time at the lowest rate possible. This was important to business people that needed to get to and from Dallas‚ Houston‚ and San Antonio on business (History‚ 2013). It was also important to make sure people had a good time while traveling and dedicated their business to a high quality

    Premium Southwest Airlines Airline ATA Airlines

    • 1263 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Southwest Airlines Case

    • 3607 Words
    • 15 Pages

    Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline

    Premium Southwest Airlines Airline Low-cost carrier

    • 3607 Words
    • 15 Pages
    Good Essays
  • Better Essays

    Leadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture‚ utilizing managerial controls‚ and leveraging diversity. Effective management teams are developed by cultivating leadership skills in those that supervise the company’s associates. Organizations want managers that can motivate their associates to achieve the

    Premium Southwest Airlines Airline Management

    • 1162 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Introduction Southwest Airlines is one of the largest domestic carriers in the United States‚ with over 3400 flights every day from 64 domestic destinations. Since 2011‚ Southwest Airlines is the airline that “carries the most domestic passengers of any US airline” ("Scheduled passengers carried"‚ 2011). The major factor that contributes to the success of Southwest Airlines and makes it different from the other airlines is its approach in designing and managing the processes. Measuring capacity

    Premium Southwest Airlines Airline Boeing 737

    • 783 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Southwest Airline Analysis

    • 5838 Words
    • 24 Pages

    Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and

    Premium Southwest Airlines

    • 5838 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Southwest Airlines Union

    • 568 Words
    • 3 Pages

    Introduction Southwest Airlines is a company that aims at having happy management‚ employees and customers. Unlike some companies‚ Southwest welcomes the idea of their employees being members of a labor union‚ agreeing that they need someone to speak for them in an effective way. Sure there are still some issues and differences that need to be worked out but that is what the union is there for. Review/Analysis of the Case As with any relationship‚ there is going to be goals and issues that the

    Premium Southwest Airlines Airline ATA Airlines

    • 568 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Southwest Airlines 2008

    • 1592 Words
    • 7 Pages

    Case #20 – Southwest Airlines Company History  1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline  Ran into legal problems‚ rival airlines in Texas did everything they could to block new airline  Herb Kelleher was determined to start up airline  1971 – Lamar Muse Southwest CEO‚ background in industry to get it up and starting  Raised $7 million in capital and private investors to purchase planes and equipment  Flights started between Dallas

    Premium Southwest Airlines Airline Low-cost carrier

    • 1592 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Southwest Airline Analysis

    • 3127 Words
    • 13 Pages

    Southwest Airline Analysis The goal of this paper is to explain the prominent success of Southwest Airline in the United States through a single case study analysis making use of the McKinsey’s 7-S framework. Developed in the early 1980s at the McKinsey & Company consulting firm by Tom Peters and Robert Waterman‚ this framework looks at 7 internal factors (Structure‚ Strategy‚ Systems‚ Style‚ Staff‚ Skills‚ Super-ordinate goals) which‚ according to its authors‚ need to be aligned for an organization

    Premium Southwest Airlines Airline

    • 3127 Words
    • 13 Pages
    Best Essays
Page 1 2 3 4 5 6 7 8 9 10 50