Case #20 – Southwest Airlines Company History 1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline Ran into legal problems‚ rival airlines in Texas did everything they could to block new airline Herb Kelleher was determined to start up airline 1971 – Lamar Muse Southwest CEO‚ background in industry to get it up and starting Raised $7 million in capital and private investors to purchase planes and equipment Flights started between Dallas
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Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
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At Southwest Airlines‚ "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas‚ Texas. Based on domestic passengers carried‚ Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3‚400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely
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Analysis of Southwest Airlines and the Airline Industry in the US Patricia E. Vazquez TABLE OF CONTENT Abstract . . . . . . . . . 03 Introduction . . . . . . . . . 04 A Foundation of “Love Options” . . . . . 04 Southwest Airline’s Strategies . . . . . . 05 Southwest Airline’s Operations . . . . . . 06 Southwest Airline’s Performance . . . . . . 06 Southwest Airline’s Competitors . . . . . . 07 The Airline Industry in the US . . . . . 07 Rivalry‚ Magnify for
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important reasons for mergers or amalgamations: 1. Economies of scale. An amalgamation company will have more reasons at its command that the individual companies. This will help in increasing the scale of operations and the economies of large scale will be available. These economies will occur because of more intensive utilization of production facilities‚ distribution network‚ research and development facilities‚ etc. these economies will be available in horizontal mergers were scope of more
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Melinda Drugatz Econ – Mergers and Acquisitions Strayer University Professor Dastmalchi August 21‚ 2012 Explain why government regulation is needed‚ citing the major reasons for government involvement in a market economy. A free market economy is driven by individual innovation and the notion that hard work and ingenuity will be rewarded by success. Scarce resources are allocated through the price mechanism where the preferences and spending decisions of consumers and the supply decisions
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EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2013 or ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________ to ________ Commission File No. 1-7259 Southwest Airlines Co. (Exact name of registrant as specified in its charter) TEXAS 74-1563240 (State or other jurisdiction of (IRS Employer incorporation or organization) Identification No.) P.O. Box 36611 Dallas‚ Texas 75235-1611 (Address of principal
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Version 2.2 CHRYSLER CORPORATION: NEGOTIATIONS BETWEEN DAIMLER AND CHRYSLER In January 1998‚ Jürgen Schrempp‚ CEO of Daimler-Benz A.G.‚ approached Chrysler Corporation’s chair and chief executive officer (CEO)‚ Robert Eaton‚ about a possible merger‚ acquisition‚ or deep strategic alliance between their two firms. As Schrempp argued: The two companies are a perfect fit of two leaders in their respective markets. Both companies have dedicated and skilled work forces and successful products‚ but in different
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Mergers and acquisitions (abbreviated M&A) is an aspect of corporate strategy‚ corporate finance and management dealing with the buying‚ selling‚ dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin‚ or a new field or new location‚ without creating a subsidiary‚ other child entity or using a joint venture. The distinction between a "merger" and an "acquisition" has become increasingly blurred in various
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Synopsis Roll No. 09BAL102 CRITICAL ANALYSIS OF VODAFONE-HUTCH MERGER CASE PROJECT FOR THE SUBJECT OF Mergers and Acquisition SUBMITTED BY ALOK RATNOO Semester – VII B.A.LL.B. (Hons.) UNDER THE GUIDANCE OF Mr. Victor Nayak Asst. Prof.‚ ILNU Submitted to INSTITUTE OF LAW NIRMA UNIVERSITY‚ AHMEDABAD ACADEMIC YEAR (2012-13) Title: CRITICAL ANALYSIS OF VODAFONE-HUTCH MERGER CASE Introduction Vodafone was embroiled in a $2.5 billion tax dispute with the Indian
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