Motivation is the driving force that some individuals need to move forward with goals of creating change. Motivational Interviewing (MI) in the group therapeutic context has a leader or therapist that aims to ascertain the underlying issues that may be maintaining a member’s behavior and blocking their motivation. The group therapy approach of Motivational Interviewing typically works well with homogenous groups that want to change some of the same types of behaviors. Alcoholics Anonymous is a group
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Application of Motivational Theory in the Organization Application of Motivational Theory in the Organization It was not long ago when employees were considered just ingredient in the production of goods and services. Today however‚ employees are much more of the equation and require more than just the carrot of a weekly paycheck. They require motivation. Motivation represents those psychological processes that cause arousal‚ direction‚ and persistence of voluntary actions that are goal directed
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strategies can be executed efficiently and effectively (Cile‚ 2014 ). Southwest Airlines utilizes its functional level to explore and answer the following question to access how the company is progressing in the industry. How are we utilizing human resources‚ information technology‚ finance/accounting‚ marketing‚ or other functional areas to gain a competitive advantage? The primary marketing strategy for Southwest Airlines is to target business travelers because they are the most frequent buyers
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Theories of Motivation Ask any person who is successful in whatever he or she is doing what motivates him/her‚ and very likely the answer will be "goals". Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that’s what your parents want‚ you may find it difficult to motivate yourself. Sure‚ it’s possible to succeed with someone else providing the motivation for you. ("If you graduate from college‚ I’ll give you
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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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Culture at Southwest Airlines on the Eve of Merger with AirTran In looking at Southwest’s values and norms‚ it’s helpful to examine how the company’s culture is described by all stakeholders (internal – employees‚ management; external – investors‚ customers). Five key values emerge that guide the company at all levels. 1. Zealous passion for customer satisfaction Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite‚ everyone
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Compare the application of different motivational theories within the workplace Motivation is ‘a reason or reasons for acting or behaving in a particular way’. Motivation can be defined as a process that helps achieve goals through behaviour that guides and maintains behaviour in order to achieve a positive end result. Motivation leads to actions‚ such as researching a topic‚ educate yourself to further your knowledge or working to earn money. Abraham Maslow believed that humans had motivation
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of Southwest’s competitive advantage? Southwest Airlines’ successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational culture; strategic human resources management and a lean operations. Southwest fleet is made up of mainly Boeing 737 fuel
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to mold its image‚ communicate with internal and external stakeholders and sustain a long-term positive reputation. For example‚ on July 22‚ 2013‚ Southwest Airlines Flight 345 suffered a collapse of its front landing gear while landing. Their PR team did a great job on how to handle crisis through social media. After the accident happened‚ Southwest comes out and response
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SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
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