colour orange is increasingly becoming synonymous with the firm easyJet as it has become one of the world’s most profitable low-cost airlines (Alamdari and Fagan‚ 2005). This paper examines the basis of their success and argues firstly‚ that easyJet from its inception essentially adopted and stayed with the original low-cost model that was pioneered by Southwest airlines in the USA. Moreover‚ this is a model that has served them well‚ resulting in sustained business performance and growth over a decade
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Airline Industry Analysis Page 1 of 15 Memorandum Date: Subject: To: From: July 13‚ 2009 Airline Industry Analysis Dr. Matt Ford Adam Brown‚ Radmila Gogzheyan‚ Greg Huwel‚ Marie Meininger‚ Josh Riedel‚ Christina Ryan Introduction The following is an analysis of the airline industry. Using collected information and Porter’s “Five Forces” model‚ we will provide information about the attractiveness of the airline industry and provide a recommendation based on that information. Industry Background
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EWMBA 299 – Competitive Strategy Southwest Airlines Introduction The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment‚ most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation‚ the incumbent carriers felt the most pain‚ and the floodgates had
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first budget airline in Europe‚ modeled after the successful U.S. low cost carrier‚ Southwest Airlines. Ryanair is one of the oldest and most successful low-cost airlines in Europe‚ the third largest airline in Europe in terms of number of passenger and the largest in the world in terms of international passengers’ numbers. For this article‚ I had provided the 4 Ps‚ which is Product‚ Price‚ Place‚ and Promotion for Ryanair. PRODUCT Ryanair was a brand for the budget airline. It also can define
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RISK MANAGEMENT PRACTICES IN THE AIRLINE INDUSTRY by Sharon Fernando PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS In the Faculty of Business Administration Financial Risk Management O Sharon Fernando 2006 SIMON FRASER UNIVERSITY Summer 2006 All rights reserved. This work may not be reproduced in whole or in part‚ by photocopy or other means‚ without permission of the author. APPROVAL Name: Sharon Fernando Degree: Master of Arts Title of Project:
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Introduction Ryanair is headquartered in Dublin‚ Ireland and operates a low-fare‚ no-frill scheduled passenger airline. Ryanair serves short-haul‚ point-to-point routes between Ireland‚ the United Kingdom‚ and continental Europe‚ making Ryanair Europe¡¦s largest low-fare airline. It has destinations in 13 countries with 76 low-fare routes. Its fleet consists of 21 Boeing 737-200s and 21 737-800s. Launched in 1985‚ Ryanair¡¦s growth has been extraordinary. Ryanair currently employs a team of 1500
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Song Airlines Case Song airline was a low cost carrier subsidiary of Delta airlines that started in 2003. It was formed to compete with JetBlue and other low cost airlines for the Florida market. The market environment at the time of the case was extremely difficult with the rising costs of fuel‚ increasing security requirements after 9/11 and customers’ expectations of lower fares. It has forced many big players in the airline industry into bankruptcy. The operational costs which include gate
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Part 1 The Characteristics Of The Airline Industry Preface Introduction The Primary Characteristics Competition Within The Airline Industry The Secondary Characteristics – The Tertiary and Quaternary Characteristics – Part 2 PESTEL Of The Airline Industry Conclusion References PART 1 The Characteristics Of The Airline Industry Preface Economics or Managing In The Global Environment‚ a subject everyone needs to be familiar with and most believe or think that they are‚ but at the end of the day‚ very
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The World Airline Industry A European Perspective (Case Study) MCS-M-160 International Strategy Student Name: Siyuan Li Student ID: 2800712 Unit Coordinator: Robin John Question 1 Through PESTEL analysis‚ identify the major external environmental drives influencing the airline industry. Since the end of the case (2003)‚ to what extent have these driving force changed? Question 4 Analysis the business model of the low cost airline‚ discuss their
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Headwind for Spirit Airlines Shares of low-cost carrier Spirit Airlines (SAVE) are down close to 20% this year. Spirit thrives on being a low-cost carrier and generates a massive portion of its revenue from add-on sales. The company provides the cheapest ticket in the airline industry‚ however the company ranks lowest in customer satisfaction. Spirit Airlines ranked last in the latest travel report from the American Customer Satisfaction Index (ACSI). According to a Spirit Airlines’ report‚ ticket price
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