Keller Business School of Management HRM 594 Staffing Organizations Professor Burnell Carden August 24‚ 2013 Introduction The intent of this paper it to define critical concepts of strategic planning with Southwest Airlines (SWA) top management and how their organization pursued choices and different strategies to run the business by using superior performance employees that gave them a competitive advantage over their competitors. I will concentrate on the thirteen strategic
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History of the Company Southwest Airlines was founded by Rollin King and Herb Kelleher and was incorporated in 1967. The airline launched its first route in 1971‚ servicing Dallas‚ Houston and San Antonio. By 1975 Southwest went public on the American stock exchange. By 1979‚ the airline was flying outside of Texas to New Orleans and expanded its service to the West Coast in 1982. Beginning in 1990‚ Southwest’s revenues exceeded one billion dollars‚ making it a major airline company. On May 2‚ 2011
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices * Problem statement: Southwest Airlines has high growth and high profitability. However‚ its cost advantage is not as big as in prior years. * Scenario: Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. Southwest primarily provides short haul‚ high frequency‚ point- to point‚ low fare service
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As a result of our research of Southwest Airlines methods for developing leaders in their respective industry we were able to prepare a profile of several different types of training and techniques. All of Southwest Airlines training is conducted in accordance with the appropriate and respective federal agencies that outline and govern each aspect of the training (southwest one report/training 2011). Southwest Airlines maintains its own training facility in Dallas‚ Texas‚ better known as the
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Analyzing Southwest Airlines using the Congruence Model Company’s Strategy: Southwest’s strategy is to improve efficiency in its operations and pass cost saving to its customers by offering them low and competitive prices. Southwest Airlines is dedicated to providing the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company Spirit. Analyze each key element of the company separately based on the congruence Model Organization Structure
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Project Proposal: Southwest Airlines Southwest Airlines brings innovation and creativity to an otherwise stable industry. In contrast to competing airlines in the industry‚ the low fares‚ convenience‚ and technologically-innovative methods introduced by Southwest such as early check-in‚ automated boarding passes (user-friendly kiosks) have created customer value‚ leading to customer loyalty. Additionally‚ the company is known for positive recognition and empowerment of employees‚ who are consistently
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The U.S. airline industry has been in a chaotic state for a number of years. In 1993‚ a U.S. government report indicated that the industry had “Lost huge amounts of money in the past three years‚ and it has never made a sustained‚ substantial return on investment…” According to the Air Transport Association‚ the airline industry trade association‚ the loss from 1990 through 1994 was about $13 billion‚ while from 1995 through 2000‚ the airlines earned about $23 billion and then lost about $35 billion
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Weaknesses of Southwest Airlines Company Overview Southwest Airlines began operations in 1971‚ with the company’s initial service taking place between Dallas‚ Texas‚ Houston‚ Texas‚ and San Antonio‚ Texas (Southwest Airlines‚ 2006). Rollin King and Herb Kelleher started the company with a simple mission focused on being different than other airlines; their chief focus was to provide on time flights at a low cost‚ along with a bit of fun (Southwest Airlines). As Welch (2005) argued‚ Southwest Airlines
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Southwest Airlines: Using Human Resources for Competitive Advantage Executive Summary Southwest was founded in 1971 with a fleet of three Boeing 737 aircraft. Headquartered at Love Field in Dallas‚ the airline followed a strategy of low fares‚ few frills‚ and excellent customer service. Early on‚ the airline faced many political and regulatory challenges including the Wright Amendment‚ which prohibited the carrier from offering direct service into Love Field from any state other than Texas
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of Southwest’s competitive advantage? Southwest Airlines’ successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational culture; strategic human resources management and a lean operations. Southwest fleet is made up of mainly Boeing 737 fuel
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