Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States
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Turnaround at Southwest Airlines Video Case Study Southwest Airlines was started in 1971 by Rollin King and Herb Kelleher. Their idea was simple. If they could take airline passengers where they want to go‚ on time‚ at the lowest possible price; all while having fun doing it‚ then people would love to fly on their airline. As a result of this‚ no other airline in the industry’s history has enjoyed the customer loyalty and extended profitability which Southwest is now famous
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Kelleher at Southwest Airlines “You shouldn’t get too heady about anything‚ because the greatest thing you do is not big in the universe. It’s not saying it doesn’t matter. It matters all the more. You’re fighting against nothingness. But you don’t give up. Therein lies the heroism.” -Kelleher (p.156) Although many have a great respect for Southwest Airlines and their disciplined business decisions. I have a greater respect for their “family like” environment and how they encourage their
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy‚ Mission‚ Vision‚ Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit (www.southwest.com). This mission both describes the company ’s approach to its workforce‚ and the customer at large. Rather than
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Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world ’s only short-haul‚ high-frequency‚ low-fare‚ point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest ’s success are its conservative growth pattern
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save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving. Southwest effectively takes advantage of fuel hedging to buy fuel at lower prices. And to cut fuel cost Southwest also takes some other actions such as carrying less water for bathroom‚ and replacing passenger seats with lighter models. - Equipment and technology application and outstanding automation processes. Southwest has invested significant sums in facilities‚ equipment‚ and technology to efficiently process
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Market Based Management on Knowledge Management and Effective Leadership Style at Southwest The fundamentals of Knowledge Management in building an effective leadership style will focus on establishing the importance and relationships between leadership practices and knowledge management in any organization. The business concept must be identified with the emphasis on detailed features and essential role of leaders while developing the organization goals. This paper will provide a framework addressing
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Analysis “Southwest Airlines 2008” Valerie Deneen The University of Iowa Case Analysis “Soutwesth Airlines 2008” U.S. Airline Industry Overview Ever since the Wright brothers successfully flown the first airplane in 1903‚ air travel had become one of the most popular means of long distance travel. From 1937 to 1978‚ air transportation was part of public utilities and was regulated by the federal Civil Aeronautics Board in the U.S. Airfares‚ routes‚ schedules‚ and number of airlines‚ were all
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MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with‚ the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer‚ which are much lower than other airlines. In other words‚ the SWA
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