Executive Summary As Southwest continues expanding‚ it is important that they maintain the low cost structure that has made them so successful historically. As larger and more congested destinations are added to Southwest’s routes‚ they must focus on customer service as the on-time arrivals and other metrics are certain to deteriorate. Additionally‚ in order to protect from volatile fuel prices‚ it would be prudent to expand the fuel-efficiency of the fleet by capitalizing on Boeing’s most
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Southwest Airlines (A) Case Study 1. In June 1971‚ air transportation was not seen to be the primary transportation tool because of all the time wasted from checking in‚ expensive price‚ and air time. Therefore‚ SWA was not only competing with other airlines‚ but also on ground public transportations. SWA had to come up with a marketing strategy that will convince people that they are different from Braniff and other airlines that were seen to be inefficient and poor punctuality. SWA utilize
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Southwest Airlines: 1993 (A) - Just Plane Smart -SummaryIntroduction: During the summer of 1003‚ the company was about to receive two uncommitted airplanes. The director of schedule planning needed to find a way to put these machines to work and meeting growth objectives without damaging the company’s focus. The main decision should be compliant with the Southwest Airlines’ organizational culture. History: Southwest started in 1971‚ after going through court battles caused by competitors that
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Project risk management plan First of all we identify our project risks‚ which are let us know what to expect in the future and how to act during the problem. 1) Risks identification - We highlighted couple categories of risks‚ which are most important to be ready against them. Procedural and technical failures – from failures of internal systems and control errors‚ organization‚ fraud‚ technical failures. Such as non- responding servers‚ any mistakes in the internal systems‚ broken servers‚ late
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To: MBA731‚ Prof. Carlstrom Franklin University From: Kristie Bowman Subject: Gate Turnaround at Southwest Airlines Date: February 27‚ 2013 Business Brief Capacity planning is a necessary function of an organization to ensure that the highest rate of output is reached through the current processes taking place within an organization. These strategically defined processes must have the ability to provide flexibility to meet future capacity demand‚ whether due to opportunity growth
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A Financial Analysis of Southwest Airlines Co. Accounting for Financial Decisions BA812 Professor Wayne Drake May 20‚ 1998 Gillian Ainsworth Jennifer Goidell Christine Ledoux Tarak Modi Gerald Owens Robin Walters Southwest Airlines: Twenty-Six Years of “LUV” Twenty-six years ago‚ Rollin W. King scribbled three lines on a cocktail napkin‚ leaned across the table‚ and muttered to his longtime friend: “Herb‚ lets start our own airline”. Herbert D. Kelleher loosened his tie and knitted
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Southwest Airlines Mission and Vision Statements Southwest Airlines has two statements declaring their mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” This mission defines that customer service is their top priority. Southwest differentiates themselves not only by their reputation for customer service but by the value it places on a happy
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How to Develop a Risk Management Plan Developing an effective Risk Management Plan is an important part of any project. Unfortunately‚ this step is often avoided with the "deal with it later" attitude. If everything goes smoothly and without incident‚ that approach does no harm. But normally‚ issues do arise and without a well developed plan‚ even small issues can become emergencies. There are different types of Risk Management and different uses that include calculating credit-worthiness‚
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SOUTHWEST AIRLINES IN BALTIMORE Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there‚ rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned. Q 1: Comparative Advantages: • Strategic business policy which envisions car and bus as Southwest’s
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Introduction: Southwest Airlines was incorporated on June 18‚ 1971‚ serving three cities‚ Dallas‚ Houston‚ and San Antonio. It has been a successful business that has grown into a powerful force in the airline industry. The reason Southwest has remained financially viable is their commitment through point-to-point service with a quick turnaround time. The more planes in the air and the less time on the ground is a profitably business model. Although‚ there are some areas where Southwest struggled
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