The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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Dallas Texas‚ Southwest Airlines stands out as a company willing to do things differently and wanting to be the best Airline in America‚ and last year it was rated America’s best airline‚ both in the quality of its flights and the being the most profitable. With such admirable past and what seemed like a future cast in success‚ one would not expect Southwest to be confronted with problems which could potentially derail it from its destination as the premier carrier in the US Airline industries. The
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that buy expensive tickets just to have all the comfort that others airlines offer‚ Southwest decided to do the opposite and selling just the transportation itself for the lowest price it could be just so you could get to places without paying too much for it. They kept it simple and inexpensive. 2 – What values do airline customers – both business and leisure travelers – seek when they buy air travel tickets? Has Southwest done a better job than competitors of meeting the needs of these air
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Rewards at Southwest Airlines Case Study Southwest Airlines prided themselves on their commitment to customer service and equality by offering a streamlined business model with an emphasis on simplicity and efficiency that has remained the same for the most part since the airlines’ inception in 1967. At the time of the case study‚ Southwest had been profitable for the past 28 years‚ an achievement many airlines are incapable of boasting due to the volatility of the airline industry. One
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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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Company Cultures Lynne Mohler Rasmussen College Author Note This research is being submitted on May 4‚ 2013 for Ed Khouri’s B119/MNA 1161 course at Rasmussen College by Lynne Mohler Company Cultures Delta airlines have strong core values and a clear set of behaviors that provide a solid foundation for Delta’s culture. Our values are the basis for what we do everyday‚ when delta people encounter problems or situations they use their values along with
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Two Southwest Airlines Incidents. Two more similar incidents occurred in 2009 and 2011 to two Southwest Airlines Boeing 737-300 aircrafts. The fuselage ruptured in the similar areas due to corrosion and lap joint issues‚ but at a far lesser severity than that of Aloha Airlines Flight 243. The incidents occurred to Southwest Flight 2294 on July 13‚ 2009 and to Southwest Flight 812 on April 1‚ 2011‚ where both aircrafts made emergency landings safely with no injuries (Irving‚ 2011). Southwest Flight
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strategies can be executed efficiently and effectively (Cile‚ 2014 ). Southwest Airlines utilizes its functional level to explore and answer the following question to access how the company is progressing in the industry. How are we utilizing human resources‚ information technology‚ finance/accounting‚ marketing‚ or other functional areas to gain a competitive advantage? The primary marketing strategy for Southwest Airlines is to target business travelers because they are the most frequent buyers
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SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
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to mold its image‚ communicate with internal and external stakeholders and sustain a long-term positive reputation. For example‚ on July 22‚ 2013‚ Southwest Airlines Flight 345 suffered a collapse of its front landing gear while landing. Their PR team did a great job on how to handle crisis through social media. After the accident happened‚ Southwest comes out and response
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