Africa. Conduct a strategic planning analysis of Kulula.com by critically evaluating the following strategic concerns: What are the importance attributes and the positions of the airlines within the South African domestic and international passenger airline industry? What are the Key success factors in the low-cost airline industries? (40 marks) Would the marketing strategy still be appropriate or would certain aspects of it need to be modified as kulula.com became more established and
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CHAPTER 1 WATER AND THE BLUE PLANET 1.1 Introduction Of “The Blue Planet” (The Earth) 71% of the earth is covered by water. 29% of the surface is covered by land. It is the only known planet with life. Fig1.1 the blue planet The earth is known as “Blue Planet” occupies a special place in the solar system. The earth consists of three spheres. They are known as Atmosphere‚ the Hydrosphere and the Lithosphere. The interrelationship that exists among these three spheres is the foundation
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Case Study: Hyundai Cards Marketing Strategy By: Innestasia Tjahyadi I. Introduction Hyundai Cards‚ sponsored by Hyundai Kia Automotive Group‚ was established in 1999. They joined in as the market follower‚ challenging the highly competitive credit card industry in Korea. In 2005‚ HyundaiCard formed a strategic alliance with GECF (part of GE)‚ which invested 678.3 billion won in the firm and became the largest shareholder. Through its corporation with GECF‚ HyundaiCard made effort to become
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would survive this restructuring. NOTE 1. Source: Jupiter Communications‚ 2000. WESTjET AIRLINES (A): THE CULTURE THAT BREEDS A PASSION To SuccEED Prepared by Ken Mark under the supervision of Professor Gerard Seijts Copyright© 2001‚ lvey Management Services INTRODUCTION It was April 17‚ 2001‚ and WestJet ’s market capitalization had just surpassed that of Air Canada ’s‚ the country ’s leading airline. "We ’re in the hospitality business and our culture is everything to us‚" stated Don Bell
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The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s Five Forces model. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices‚ technology‚ in-flight entertainment‚ customer services and many more areas. One
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| Credit Cards | A credit card is the only form of payment card that offers a revolving line of credit in addition to its function as a means of electronic payment. In contrast‚ charge cards as offered by American Express must be paid off monthly. How does a credit card work in practice? Suppose you buy a TV and present a Visa card‚ bearing the logo of the issuer‚ say Citibank‚ in payment. You swipe your card through a card reader‚ which reads the data on the magnetic stripe and adds information
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connected whole PART B Answer the questions and be prepared to discuss your answers. 1. If a prompt asks a student to address change‚ what should you do? Address all of the change‚ not just some of it. Look more at the bigger picture rather than just one little thing that changed. 2. If a prompt asks a student to address continuity‚ what should you do? Again‚ look at the big picture. What all stayed continuous? Address the important stuff. 3. Predict what will happen on the grade of
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SAVE WATER SAVE LIFE Water covers 71% of the Earth’s surface‚ and is vital for all known forms of life. On Earth‚ it is found mostly in oceans and other large water bodies‚ with 1.6% of water below ground in aquifers and 0.001% in the air as vapor‚ clouds (formed of solid and liquid water particles suspended in air)‚ and precipitation. Oceans hold 97% of surface water‚ glaciers and polar ice caps 2.4%‚ and other land surface water such as rivers‚ lakes and ponds 0.6%. A very small amount of the
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American Airlines: Unsuccessful Firm American Airlines‚ Inc. (AA) is a major airline of the United States and is the world ’s second-largest airline in passenger miles transported‚ passenger fleet size‚ and operating revenues. American Airlines is a subsidiary of the AMR Corporation‚ and was founded in 1930. Distribution: American Airlines is headquartered in Fort Worth‚ Texas‚ and operates an extensive international and domestic network‚ with scheduled flights throughout North America‚ Latin
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Smart card is one of the greatest achievements in the world of information technology. Similar in size to today ’s plastic payment card‚ the smart card has a microprocessor or memory chip embedded in it that‚ when coupled with a reader‚ has the processing power to serve many different applications. As an access-control device‚ smart cards can be used to access server remotely over the Internet and they can make personal and business data available only to the appropriate users. Smart cards provide
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