design. The example we focus on was the Space Shuttle Challenger Disaster in January 28‚ 1986. It was a disaster that really touch the public. Unfortunately‚ all the seven members of the crew including the teacher Sharon Christa McAuliffe died. She was the first civilian astronaut from the President Ronald Reagan project the TISP: Teacher In Space Program. The Space Shuttle Challenger was NASA’s second space shuttle orbiter to be put into service. The shuttle also called OV-099 was the conversion of
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Song Airlines Case Song airline was a low cost carrier subsidiary of Delta airlines that started in 2003. It was formed to compete with JetBlue and other low cost airlines for the Florida market. The market environment at the time of the case was extremely difficult with the rising costs of fuel‚ increasing security requirements after 9/11 and customers’ expectations of lower fares. It has forced many big players in the airline industry into bankruptcy. The operational costs which include gate
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Summary Porter Airlines is a continued success in the short haul air travel business. Its low cost structure has enabled them to be proactive in the industry and gain a fairly large market share. Porter’s strategic successes include its quick turnaround time upon departure and arrival‚ its competitive ticket pricing‚ web ticket sales and its exceptional customer service. In addition‚ Porter’s low cost and low maintenance on their Q400 turboprops give them a competitive advantage as
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Analysis of the Airline Industry Parameters of the Industry American Airlines is a subsidiary of AMR Corporation and one of the leading airlines in the U.S. It has two subsidiaries‚ that is American Eagle and American Connection. It is the second largest airline in the world based on revenues used in its operation‚ its size of fleet and miles covered in passenger transport. It has an extensive operation of both domestic and international flights in North America‚ Latin America‚ Europe‚ Asia and
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JetBlue added E190 to its fleet. By late 2006‚ JetBlue like other airlines‚ faced softening demand and higher costs due to increasing fuel prices. Barger played a large role in the airline’s decision at the end of 2006 to slow its rate of growth by reducing its purchase commitments for new planes. In light of the operational challenges JetBlue faced in Feb 2007‚ as well as the unabated rise in fuel costs‚ Barger realized that the airline would need to take further steps to slow its rate of growth. Given
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The space shuttle Columbia broke down over the Atlantic Ocean‚ off the coast of Cape Canaveral in the attempt to put a satellite payload into orbit. All seven crew members died which included five NASA astronauts and two other payload specialists. The NASAs managers were anxious for several reasons‚ including economic‚ political pressures and schedule timings for the launch. This event also involved the competition between European space agency and the Russians. The purpose of the mission was to
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For the first speech I decided to analyze the “Space Shuttle Challenger Tragedy Address from president Ronald Reagan. This speech was pretty easy to identify if it was an informative or persuasive speech. The president was addressing the nation to inform them about a tragedy that had taken place the very same day. From reading through this week’s lesson‚ I would say that concept President Reagan used was speaking to entertain. The lesson stated this type of informative was used for speeches at occasions
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Emirates Airlines‚ the world’s biggest international carrier based in Dubai‚ United Arab Emirates‚ founded and owned by the government of Dubai is the largest airline in the Middle East and certainly the best. It has a fleet size of 222 which flies to exactly 164 destinations and expanding. It has approximately 56‚725 employees and I feel proud to tell that I was one of them. There are a number of economic‚ social‚ cultural‚ environmental‚ political‚ governmental and competitive factors which affect
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Challenger Space Shuttle - Case Study In the following case study‚ we’ll have a brief analysis of the disaster that took place with the “Challenger Space Shuttle” and the role played by the 3 most important players: Thiokol‚ NASA and the White House. At the end we will discuss the things that could have prevented not only this but all major disasters that take place in various organizations. Reviewing the Case When the Challenger blew up 73 seconds after launching the Challenger disaster happened
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The Space Shuttle Challenger exploded after 73 seconds into flames in flight on January 28‚ 1986 with one of the seven astronauts‚ a school teacher Christa McAuliffe aboard. This incident Challenger present us a case study in organizational communication‚ ethics and culture as it promotes or discourages necessary communication and the ethics of whistle blowing. Pressures developed because of the need to meet customers’ promises‚ which forced obligation to launch a certain number of flights per
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