Case Study Jet Blue INDUSTRY The airline industry has seen many changes and problems over the last ten years. Some of these issues were because of the economy and others were simply because of competition and the need for your company to adapt with others. The airline industry in 2006 only had two types of competitors and if you could became a leader in one of them you would see your profits vastly rise. The difficulty in become one of these leaders was that the industry is very tough. Every move
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BibliographyKernin‚ Roger A. and Peterson‚ Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was
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success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly‚ the new Southwest CEO since 2004‚ been able to maintain the profitability of Southwest Airlines while insuring
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BUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider‚ how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned‚ the employees are extensively trained so as such
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Case Study-Southwest Airlines Leadership is one of the four functions that constitute the management process. And it is also one of the most popular management topics. Leadership is the process of inspiring others to work hard to accomplish important tasks. This essay will discuss the visionary and servant leadership and indicate which one is applied to Herb Kelleher and how The visionary leadership describes a leader who brings to the situation a clear and compelling sense of the future and
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Contents JET BLUE AIRWAYS JetBlue Airways exists to provide superior service in every aspect of our customer’s air travel experience (JetBlue Airways). Our History David Neeleman founded JetBlue in 1999‚ under the name “NewAir.” JetBlue offers low-cost travel with on board amenities‚ such as in-flight entertainment‚ TV on every seat and Satellite radio. The company is headquartered in the Long Island‚ New York at the John F. Kennedy International Airport (Wikipedia). Analysis of Jet Blue Airways
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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Individual Case Analysis JetBlue Headquarters‚ Forest Hills‚ New York. Summary Statement JetBlue Airways‚ an American low-cost airline‚ headquartered in Forest Hills‚ New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel‚ setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment‚ flat-screen TV’s on each seat‚ live digital satellite radio
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Southwest Airlines Case Study 1. Southwest Airlines was successful for many reasons‚ including low airfare cost‚ “quick turns” ‚ and “spider web” system. But‚ probably most important was their Corporate Culture of putting their employees first and really taking care of them. Southwest believes by doing this makes their employees happy and in turn‚ they will take care of them….. and ultimately that means repeat business. 2. Southwest’s quick turns allowed for them to have twice the industry
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Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume‚ low-margin business model‚ which included cutting flight prices dramatically‚ using their fleet at maximum capacity‚ and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books
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