Dallas Texas‚ Southwest Airlines stands out as a company willing to do things differently and wanting to be the best Airline in America‚ and last year it was rated America’s best airline‚ both in the quality of its flights and the being the most profitable. With such admirable past and what seemed like a future cast in success‚ one would not expect Southwest to be confronted with problems which could potentially derail it from its destination as the premier carrier in the US Airline industries. The
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itself considers the musical film Singin’ in the Rain the greatest American musical. Singin’ in the Rain qualifies itself for this title by perfectly integrating music into the narrative and evolving the musical genre. In terms of the musical genre‚ Singin’ in the Rain excels in its use of musical performances to exemplify character’s emotional state of mind and preserving realism. The musical Singin’ in the Rain excels in every category of the musical genre. Singin’ in the Rain perfectly integrates
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Singin’ In the Rain Music Analysis Singin’ In The Rain (Kelly/Donan‚ 1952) is known to be one of best musicals ever made and one of the funniest movies of its time. This statistic can be attributed to the musical numbers that it incorporates. Singin’ in the Rain uses popular music of its time that people may already be familiar with. It works to seamlessly integrate them into a musical about the transition of film from silent to talkies. Additionally‚ the film is able to utilize them in
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strategies can be executed efficiently and effectively (Cile‚ 2014 ). Southwest Airlines utilizes its functional level to explore and answer the following question to access how the company is progressing in the industry. How are we utilizing human resources‚ information technology‚ finance/accounting‚ marketing‚ or other functional areas to gain a competitive advantage? The primary marketing strategy for Southwest Airlines is to target business travelers because they are the most frequent buyers
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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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Culture at Southwest Airlines on the Eve of Merger with AirTran In looking at Southwest’s values and norms‚ it’s helpful to examine how the company’s culture is described by all stakeholders (internal – employees‚ management; external – investors‚ customers). Five key values emerge that guide the company at all levels. 1. Zealous passion for customer satisfaction Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite‚ everyone
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to mold its image‚ communicate with internal and external stakeholders and sustain a long-term positive reputation. For example‚ on July 22‚ 2013‚ Southwest Airlines Flight 345 suffered a collapse of its front landing gear while landing. Their PR team did a great job on how to handle crisis through social media. After the accident happened‚ Southwest comes out and response
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Weaknesses of Southwest Airlines Company Overview Southwest Airlines began operations in 1971‚ with the company’s initial service taking place between Dallas‚ Texas‚ Houston‚ Texas‚ and San Antonio‚ Texas (Southwest Airlines‚ 2006). Rollin King and Herb Kelleher started the company with a simple mission focused on being different than other airlines; their chief focus was to provide on time flights at a low cost‚ along with a bit of fun (Southwest Airlines). As Welch (2005) argued‚ Southwest Airlines
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Jenna Zeringo Singin’ in the Rain In 1952 Gene Kelly and Stanley Donen directed MGM’s musical comedy “Singin’ in the Rain”. Fifty five years later in 2007 it ranked number five on the American Film Institute list of “List of Greatest Films”. It’s evocative to Americans and is generally considered the best Hollywood musical film; it was not a Broadway production until several years later. Gene Kelly not only directed the classic but he also choreographed and starred in it as Don Lockwood.
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Singin’ In the Rain Review Singin’ In the Rain (1952) Genre: Comedy‚ Musical‚ Romance Cast Don Lockwood: Gene Kelly Cosmo Brown: Donald O’Connor Kathy Seldon: Debbie eynolds Lina Lamont: Jean Hagen R.F. Simpson: Millard Mitchell Zelda Zanders: Rita Moreno Roscoe Dexter: Douglas Fowley Singin’ in the Rain is one of the most-loved and celebrated film musicals of all time from MGM‚ before a mass exodus to filmed adaptations of Broadway plays emerged as a standard pattern. It was made
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