Batna for Soutwest Airlines and Muse/Transtar Realistically negotiating from a less powerful position 1. Know your and their source of power. 2. A Good BATNA 3. Access and Mobilization of Resources 4. Collection of Information 5. Strategy Development 6. Power Tactics Elaboration 1. Introduction - Know your and their source of power – Analyze By identifying yours and their sources of power. But in order to do this‚ you need to know what gives one negotiator more power than another
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The U.S. Airline Industry in 1995 2. a) American Airlines’ 1992 air fare strategies resembled its early to mid-80s SuperSavers program. It offered discounts of up to 45% on round-trip flights of at least 7 days‚ purchased 30 days in advance. Previously‚ air fare pricing was a simple structure of first class/coach and peak/off-peak categories. Robert Crandall‚ of American Airlines‚ introduced a new air fare system known as yield management. The simple price structure was unbundled to unleash multiple
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Management HRM 594 Staffing Organizations Professor Burnell Carden August 24‚ 2013 Introduction The intent of this paper it to define critical concepts of strategic planning with Southwest Airlines (SWA) top management and how their organization pursued choices and different strategies to run the business by using superior performance employees that gave them a competitive advantage over their competitors. I will concentrate on the thirteen strategic staffing decisions that are critical
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to mold its image‚ communicate with internal and external stakeholders and sustain a long-term positive reputation. For example‚ on July 22‚ 2013‚ Southwest Airlines Flight 345 suffered a collapse of its front landing gear while landing. Their PR team did a great job on how to handle crisis through social media. After the accident happened‚ Southwest comes out and response
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History of the Company Southwest Airlines was founded by Rollin King and Herb Kelleher and was incorporated in 1967. The airline launched its first route in 1971‚ servicing Dallas‚ Houston and San Antonio. By 1975 Southwest went public on the American stock exchange. By 1979‚ the airline was flying outside of Texas to New Orleans and expanded its service to the West Coast in 1982. Beginning in 1990‚ Southwest’s revenues exceeded one billion dollars‚ making it a major airline company. On May 2‚ 2011
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices * Problem statement: Southwest Airlines has high growth and high profitability. However‚ its cost advantage is not as big as in prior years. * Scenario: Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. Southwest primarily provides short haul‚ high frequency‚ point- to point‚ low fare service
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LO3 Public Relations Southwest Airlines and its strategies for customer care. Methods used to deal with internal and external public . 1) Customer complaints and its impact on organisation. Customer service policies. Page 1. 2) The impact of customer satisfaction and customer dissatisfaction on an organisation Page 2. 3) The ways in which an organisation’s customer care policies and procedures can impact on reputation and profitability. Page
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Gary Kelly High Profile CEO of Southwest Airlines Stephanie Bleam October 19‚ 2011 Mr. Gregory Haughton Introduction Gary Kelly serves as the Chairman of the board‚ President‚ and Chief Executive Officer at Southwest Airlines. A 23-year veteran who becomes CEO in 1989‚ Gary has worked closely with southwest legendary cofounder and Chairman Emeritus Herb Keller and
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Project Proposal: Southwest Airlines Southwest Airlines brings innovation and creativity to an otherwise stable industry. In contrast to competing airlines in the industry‚ the low fares‚ convenience‚ and technologically-innovative methods introduced by Southwest such as early check-in‚ automated boarding passes (user-friendly kiosks) have created customer value‚ leading to customer loyalty. Additionally‚ the company is known for positive recognition and empowerment of employees‚ who are consistently
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Analyzing Southwest Airlines using the Congruence Model Company’s Strategy: Southwest’s strategy is to improve efficiency in its operations and pass cost saving to its customers by offering them low and competitive prices. Southwest Airlines is dedicated to providing the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company Spirit. Analyze each key element of the company separately based on the congruence Model Organization Structure
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