Southwest Airline Case ¨C Executive Summary Introduction in 1971‚ Herbert D. Kelleher with other few business partners started an Airline services. Up till 1991‚ Southwest served low-fair air transportation among 32 cities in 14 states with over 20 million customers annually in the United States. Although the industry suffered a major blow from the unfavorable economic conditions‚ the company was still holding strong; while other airline companies were in debt. The major success to their continued
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WS5A4 Southwest Airlines - Case Study Operating under an intensely competitive environment‚ Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare‚ short-haul‚ high-frequency‚ point-to-point carrier in America that is fun to fly (Cheng‚ 2010). Its low-priced fares are a brand equity which it "owns" in the mathematical sense of being the only major airline with
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JR Background Southwest: of June 18‚ 1971: Headquartered at Love Field in Dallas‚ it began flying with three Boeing 737 serving following Texas cities: Dallas‚ Houston‚ and San Antonio 2002: Recognized by Fortune magazine as the most admired Airline Company and listed in “100 Best Corporate Citizen” by Business Ethics 2004: Total operating revenue of $6.5 billion and 31‚000 employees. Evaluation Problem: 1. What is Southwest’s Strategy? 2. What is the basis on which Southwest build its competitive
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Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including‚ core value‚ management style‚ and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values‚ which emphasized on LUV and fun. Not only was LUV the company’s signature symbol
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Southwest Airlines’ Strategic Management Chungsun Park Nonhanhla Nene Mohit Khatri Junbai Ma HOS 407 – Strategic Management Dr. Richard L. Valente 12/12/2011 Table of Contents Executive Summary 3 Mission‚ Vision‚ Values‚ and Goals 4 Organizational Structure 5 Management Process and Roles 6 Porter’s Five Forces 6 Threat of New Entrants 6 Threat of Substitute Products 8 Bargaining Power of Suppliers 9 Bargaining Power of Buyers 10 Rivalry 11 The Roots of Competitive
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Summary of Southwest Airlines: Does “LUV” Last?* First time in history‚ Southwest Airlines had its “LUV” for customers questioned. The Federal Aviation Administration (FAA) levied a record $10.2 million fine on Southwest Airlines. They accuse them after missing mandatory safety checks of flying 117 planes on nearly 60‚000 flights between June 18‚ 2006‚ and March 14‚ 2007. Both the FAA and Southwest testified. FAA officials were blamed for being “too close” to the airline and being
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Southwest Airlines Case Analysis 1. How does Southwest Airlines increase the customer’s willingness to buy (customer value)? Southwest airline creates customer value by providing an all around pleasant travel experience for its customers. Its ground and flight crew are extremely accommodating and flights are safe and on time. The fares are inexpensive compared to other hub and spoke airlines‚ which are attractive to business travelers during weak economies as well as to other travelers
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Southwest Airlines and Control Mechanisms August 20‚ 2010 MGT330 Southwest Airlines and Control Mechanisms Southwest Airlines is a vigorous business commonly admired‚ whether it is positive or negative‚ by many for countless reasons. Southwest Airlines has withheld a positive social responsibility for many years. Southwest is an organization promoting people to be innovated leaders focused on promoting the success of the company. Establishing and maintaining the function of control is crucial
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Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today‚ most airlines are purely focused on growth‚ and tend to “nickel and dime” their customers to make up for profit losses. Southwest‚ on the other hand‚ has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and excellent
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Overview and Background. Southwest Airlines‚ since the beginning has struggle and fight to get in the airline business. Starting with Dallas‚ Texas. Southwest had to fight to stay at Love field airport‚ when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted‚ from the near downtown airport‚ instead of driving 15 miles for the new airport‚ pay for expensive parking and having
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