SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
Premium Southwest Airlines Airline Low-cost carrier
SOUTHWEST AIRLINES CASE STUDY ASSIGNMENT – SUGGESTED STRUCTURE Cover page Contents page MAIN BODY INTRODUCTION (150 WORDS) Purpose of the report What does Southwest Airlines do? What is the background to the organisation? What industry does it operate in? What are its geographical markets? What products and services does it offer and what are the market segments? What are Southwest Airlines’ mission‚ vision and values? What generic strategy
Premium Strategic management
Air stewardess of the Singapore International Airlines (SIA). It gave birth to the image of the ‘Singapore Girl’. Tracing back to its roots‚ SIA was previously known as the Malayan Airways Limited which was incorporated on 1st May’ 1947. It was operating in the then Singapore Kallang Airport with flights to Kuala Lumpur‚ Ipoh‚ Penang and over the next few years‚ it went to places in Indonesia‚ Vietnam and Myanmar. On 16th September 1963‚ the airline changed its name to Malaysia Airways Limited with
Premium Singapore Airlines Airline
Southwest Airline’s Strategies: Southwest Airline’s successful strategy consists of three complementary qualities which are focus‚ divergence and compelling tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces
Premium Low-cost carrier Southwest Airlines Airline
Personality tests are ubiquitous. Try typing the words ‘personality tests’ on either of the search engines and observe the outcome. Thousands of free personality tests appear‚ each offers to provide you results at minimal or no cost. As we gain maturity‚ we realise that personality tests are being featured more prominently in our lives. Personality tests have since taken on a more serious role. It is no longer an instrument for entertainment. I had never underestimated the benefits of
Premium Personality psychology Myers-Briggs Type Indicator
Ten Steps To A Global Human Resources Strategy By John A. Quelch and Helen Bloom Creating an effective global work force means knowing when to use "expats‚" when to hire "locals" and how to create that new class of employees -- the "glopats." The scarcity of qualified managers has become a major constraint on the speed with which multinational companies can expand their international sales. The growth of the knowledge-based society‚ along with the pressures of opening up emerging markets
Premium Management Globalization Corporation
Southwest Airlines is the industry leader in low cost airfare. They began its operation in 1971 with three Texas based routes and began interstate routes in 1978. When Southwest entered the market in 1971 they employed a market penetration pricing approach. They wanted to provide the best service for the lowest possible price. They saw that if they cut out certain unnecessary benefits they could lower their ticket price to a level far below that of the competition. They do not have in flight
Premium Southwest Airlines Airline Low-cost carrier
on financial products and services through a public or private network‚ including the Internet Common E-Banking Services Retail ServicesWholesale Services Account managementAccount management Bill payment and presentmentCash management New account openingSmall business loan applications‚ approvals‚ or advances ELECTRONIC AUTHENTICATION Verifying the identities of customers and authorizing e-banking activities are integral parts
Premium Graphic design Social network service Financial services
Case Analysis Southwest Airlines and Gary Kelly Oscar A. Anzaldua Davenport University Southwest Airlines Company is a well-known low-cost American airline that offers excellent customer and employee service. As of 2009 Southwest is the largest airline company in the world that carries the most number of passengers and it is the third largest passenger fleet of aircraft among the world’s commercial airlines. It also boasts the highest number of customers than any other airlines in the United
Premium Airline Southwest Airlines
Summary: Southwest Airlines has been making changes over the past few years that helped them become the largest low-cost carrier in the United States. Most other airlines have been struggling to make it through this economy‚ but Southwest has found a way to thrive. The airline has dropped their prices and eliminated fees for extras that have allowed them to fill up most flights. One cost they continue to struggle with is offsetting the increasing fuel prices. This has caused some airlines to merge
Premium Southwest Airlines Airline Low-cost carrier